All businesses need to advertise. Letting the public know that your company exists is an important part of making it successful. Of course, you’ll want your advertising campaign to do more than simply let the world know that your business…
For some businesses, summer is considered the “slow season”. Sales dip because their products and services are tailored towards winter activities. For example, a store that sells ice skates, skis and other winter sports equipment may have a tough time…
In our last blog, we highlighted the fact that millennials are heavy users of the internet. We know – no surprise there, right? The point, however, is that today’s business owners need to ensure that their companies have strong online…
You can’t escape it. It’s 2017. And the year is already halfway done. If you’ve yet to step up your game and embrace the modern technologies that have changed the way that people do business, you may not have a…
All business owners love to see people enter through the doors of their places of business. But they’d all love it if the number of customers who visited them increased on a regular basis. Who wouldn’t want to grow his/her…
Canada Day is almost here! And, for most Canadians, the special holiday marks the official start of summer. After all, in most areas throughout the country, July is the month when the sunshine and heat truly begin to show themselves.…
There will never come a time when you don’t need money in order to run your business. Talk about stating the obvious, right? From your phone bills to your employees’ pay cheques to the restocking of your products on the…
Newsflash: Canada is a small country. Yes, as Canadians, we live in a nation that makes up the second largest land mass on Earth (Russia is first). However, we rank 38th in the world in terms of population. What that…
It’s often been recommended to small business owners that attention must first be paid to current customers. Working on establishing loyalty is a key ingredient to a company’s long-term success. It’s also far more cost-effective to market to current customers…
Food is never going to go out of style. Everybody knows that. But that doesn’t mean that, as a restaurant owner, you can rest on your laurels. Continually coming up with ways to advertise your restaurant is integral to its…