As you know, the spring season is drawing near. In our last blog, we listed…
Food is never going to go out of style. Everybody knows that. But that doesn’t mean that, as a restaurant owner, you can rest on your laurels. Continually coming up with ways to advertise your restaurant is integral to its success. Naturally, you have a lot of competitors out there. So what is going to make your restaurant a more desirable location for hungry patrons than other places to eat?
Here are three ways to make your restaurant a cut above the rest:
1. Make customer service a highlight of your brand.
It is quite possible that other restaurants offer meals just as scrumptious as the ones your chefs prepare. So what will it take to make people choose your establishment instead of those other places? It comes down to how you make your customers feel. Why do people go out to eat? It’s not necessarily because they have no food at home. They enjoy the experience of being in different atmospheres – the kinds that are as pleasant and enjoyable as they get.
On Netwaiter.net, Tim highlights the importance of having your entire team agreeing to perform at their best to boost sales. “Some restaurants have meetings before each shift,” he writes, “Remember, the performance of your staff reflects on your restaurant. A great staff can make a great restaurant. A poor staff can take you the other way, and many customers won’t even have to come in to find out. Word will get around. It all starts with leadership.”
2. Get to know your first-time customers.
In today’s business world, it’s all about building relationships. If you get to know the people who support your business, you will significantly increase the likelihood that those people will return to offer your business continued support. Tim notes that a Harvard study of the restaurant industry found that increasing repeat customers by just 5 percent can increase your profits by as much at 125 percent!
He goes on to offer some tips for how to impress first-time customers: “1) Train your staff to seek out those first-timers. Ask them how they found out about you, and pull out the stops when it comes to service. 2) Make sure their order is PERFECT. You only get one chance to make a good first impression…3) Once you identify that first-time customer, give them a coupon for a discount on their next order (getting them to come back a second time is critical to getting them hooked).”
3. Reconstruct your menu.
As important as customer service is and always will be, a restaurant has to serve excellent food. In some cases, restaurants lose customers because their menus don’t look appetizing. If you expect people to want to buy the food you sell, you’ll have to incentivize them with vivid descriptions and exquisite photos. You may even have to reassess the menu to delete some dishes and add new ones.
“Certain menu items and food prices in your restaurant may be keeping your sales lower than they could be,” says Jenny Brooks on TheRestaurantExpert.com, “Maybe the menu item you think is the most profitable is actually too expensive in your customers’ eyes, or maybe it’s time to discontinue the dish that no one seems to be ordering.”
Great customer service and excellent food – it sounds so simple, doesn’t it? But restaurant owners can’t know for sure that they are providing customers with either unless they do their research. This takes both time and money. Not to mention, training staff, hiring talented cooks and redesigning menus all require a budget as well. This is where Synergy Merchants’ merchant cash advance program can come in very handy for restaurant owners!
For more information about the program or to speak with one of our licensed funding specialists to get a free, no obligation quote, simply call Synergy Merchants at 1-877-718-2026 or email us at firstname.lastname@example.org.