It’s the first of November! For retailers, today is important because it marks the unofficial beginning of the holiday shopping season. The day after Halloween most often sees store owners changing their in-store decors from black and orange to green…
Are you excited for Halloween? If you’re a business owner, you should definitely utilize the yearly scary celebration as a marketing strategy. In our last blog, we noted that some secrets to scaring up sales in October include launching a…
October is such a fun month, wouldn’t you agree? It’s the first full month of fall and the leaves are turning from green to beautiful red, orange and yellow hues. As well, following Thanksgiving, here in Canada, we all have…
The summer isn’t over yet! But the fall season will soon be here. It’s time to prepare your business for the changing of the seasons. In our last blog, we offered up some tips on how to make your sales…
Yes, we still have until the 22nd of September to enjoy the summer. However, with school starting this week, our warm and sunny vacation season has effectively come to an end. For business owners, this is a very important time…
Back to school season is here! In our last blog, we pointed out that this time of year is the right time to launch a big back to school event. To help you attract back to school shoppers, we suggested…
Here we are in the second week of August. On one hand, it’s a reminder to celebrate that there is still plenty of summer left to enjoy. On the other hand, it’s important to note that the new school year…
In our last blog, we listed some ways that business owners could make themselves more effective social media users. Here are three more steps to becoming a savvy marketer via social media: 1. Share videos. It’s hard to argue that…
In today’s world, a business is practically non-existent if it isn’t represented on social media. It is understandable that not every business owner is social media savvy. However, without engaging with an online audience, your business is a lot more…
In our last blog, we offered up some advice to business owners looking to throw unforgettable business-boosting events this summer. We suggested booking live entertainment, choosing the appropriate venue and offering product giveaways. What else can you do to encourage…