It’s often been recommended to small business owners that attention must first be paid to current customers. Working on establishing loyalty is a key ingredient to a company’s long-term success. It’s also far more cost-effective to market to current customers…
Food is never going to go out of style. Everybody knows that. But that doesn’t mean that, as a restaurant owner, you can rest on your laurels. Continually coming up with ways to advertise your restaurant is integral to its…
At Synergy Merchants, we specialize in providing Canadian business owners with an alternative funding source for all of the various investments they wish to make. Our program is specially designed to work with a merchant’s fluctuating sales. Repayment is made…
In our last blog, we highlighted the extreme importance of providing excellent customer service. Among the many reasons why a focus on the customer experience is so important was the fact that it fosters word-of-mouth advertising. Industry experts continue to…
Hopefully, this will come as no surprise to you. Canadian shoppers have proven that they value their customer experiences over the products and services they receive from the companies they do business with. And, hopefully, it won’t surprise you to…
All businesses – even ones that are part of the same industry and offer the same products and/or services - are different. As a result, each business owner faces unique challenges that require unique solutions. In all likelihood, you have…
Business success is guaranteed to no one. All businesses go through ups and downs. However, the businesses that know how to rise from their falls are the ones that last the longest. When you keep in mind that you’re only…
In order for your business to grow, you will often need to invest money in such avenues as sound marketing strategies, talented employees and store renovations. However, in many cases, inventive ideas that will intrigue the members of your target…
People. Products. Pricing. Promotions. Profits. We’d like to present you with what we call the “5 P’s Of Profitable Businesses”. When a company – no matter how large or how small – focuses on these five elements, it stands an…
You’re not likely to ever bump into a business owner who believes that word-of-mouth promotion has no value. Having happy customers recommend your business to his/her friends and colleagues is the best possible way to grow the image of your…