You’re not likely to ever bump into a business owner who believes that word-of-mouth promotion has no value. Having happy customers recommend your business to his/her friends and colleagues is the best possible way to grow the image of your brand. Of course, people aren’t just going to refer your business to others for no reason. They have to truly believe that your brand is a cut above the rest.
So what can you do to get favourable reviews from customers? Here are three ways:
1. Admit to your mistakes. It takes a big person to admit that he/she is wrong. We’ve all heard that before, right? Well, with that in mind, consider the reputation you’ll receive when you’re honest with your customers about a mistake you may have made. Don’t underestimate the power of an apology. Saying you’re sorry for an error and then taking the steps to remedy the problem caused by it will have a long-lasting impact on a customer you may have wronged.
As Larry Myler points out on Forbes.com, admitting to mistakes can build stronger relationships. “One major point is to accept your mistakes, whether they are your fault or not,” he advises, “Customers prefer businesses that own up to their mistakes and take steps to correct them. In fact, customer relationships can actually be stronger after a problem than before, if handled well by your people.”
2. Offer your expertise for free. In our last blog, we touched upon the fact that customers love getting things for free and that giving away freebies doesn’t have to cost you any money. To remind you, we’re talking about things like free advice. Not only does this help for you to build trust within your customer base, but it also highlights your expertise in your field. Customers enjoy working with experts – especially those of the generous and trustworthy variety.
“If you want your prospects to see you as an expert in your field, don’t expect them to seek you out on their own,” informs Charlie Cook of Marketing For Success, “Demonstrate your expertise and give them a reason to contact you. Create a free, irresistible offer that shows your prospects how well you understand their problems and can solve them. Offer a free test drive, a free report on a relevant business topic, or a free consultation or estimate.”
3. Follow the “honesty is the best policy” credo. Customers have options. Remember that everything you do or don’t do will be compared to the ways in which other companies perform. That said, if you’re looking for favourable reviews, it’s in your best interest to shoot straight. Be honest with your customers about what you can and can’t do for them. You’re bound to get caught if you lie to them, anyways.
Myler insists that you stay truthful to your customers. “Lying to customers is like shooting yourself in the foot,” he writes, “If your customers catch you lying, they will lose faith in you and may even spread negative feedback about your business. One common form of dishonesty in business is failing to share bad news. In reality, the faster you share bad news, the more your customers will respect you.”
Synergy Merchants certainly believes in the “honesty is the best policy” credo. This is why we’re clear about the costs of our merchant cash advances. We know that, to many business owners, the one-time fees may sound expensive. However, we’re also pretty clear about the benefits that come with our merchant cash advance program and that they have proven to outweigh the costs. We encourage you to contact us so that you can discover them first-hand!
For more information about our merchant cash advance program or to speak with one of our licensed funding specialists to get a free, no obligation quote, simply call Synergy Merchants at 1-877-718-2026 or email us at firstname.lastname@example.org.