In order for your business to grow, you will often need to invest money in such avenues as sound marketing strategies, talented employees and store renovations. However, in many cases, inventive ideas that will intrigue the members of your target audience are all that is needed to bring more people through the doors of your store.
Here are three easy-to-do ideas that will help you watch your business grow:
1. Contact your current customers every week. Too often, business owners get wrapped up with their ideas of growing their customer bases. And, as a result, they neglect the individuals who have already supported their businesses. Make no mistake about it. Your current customers are important. And history has shown that marketing to current customers is a lot more lucrative than trying to elicit sales from people who have never supported your store before.
On TheSimpleDollar.com, Joe Sweeney insists that you call your existing clients on a weekly basis. “Call to see how they are doing,” he advises, “Call to ask them why they selected your company in the first place. Ask questions and listen intently. Find out how your firm can do a better job to serve them now and in the future. You will solidify client relationships, lower attrition, and learn valuable bits of information on how to attract more clients and keep them happy.”
2. Promote the “difference” about your company. What sets your brand apart from its competitors? Focusing on your company’s uniqueness should be the hallmark of your advertising campaigns. It’s important to relate to your customers by highlighting your brand’s ability to address needs and concerns unlike any other company out there. On BusinessKnowHow.com, Janet Attard champions the act of being different.
“Take your cue from big advertisers and brands and find something that distinguishes you from your competitors – then promote the difference,” she advises, “The difference could be your slogan, a key difference in your product, or even a perceived difference. For instance, are the luggage products you sell lighter? Does your environmentally friendly lawn service make lawns greener, ‘naturally’?”
3. Start a blog on your website. If you haven’t yet reaped the benefits of content marketing via regular blogging, you’re missing out. But you don’t have to! Either start blogging or hire a professional blogger (our recommendation) so that you can position your website as one that is a top choice destination for all things related to your industry. Blogging inspires heavier web traffic as it will help for your site to rank higher in search engines.
The more visitors your site gets, the more opportunities you have to turn those visitors into paying customers. “Starting a blog and sharing your thoughts, insights, and expertise will help you and your company strengthen your relationships and touch potential customers and consumers,” says Sweeney, “The beauty of the blog is that the marketing is out there working for you 24/7 and will help to create TOMA (top-of-mind awareness) with clients, customers, and your community.”
At Synergy Merchants, we believe that each of these ideas is easy to implement. But, they are not necessarily inexpensive to pull off. This is where our unique merchant cash advance program comes in handy. By helping you get the extra working capital you need for your next advertising campaign, your company can be assured of a quicker rise in success!
For more information about our merchant cash advance program or to speak with one of our licensed funding specialists to get a free, no obligation quote, simply call Synergy Merchants at 1-877-718-2026 or email us at firstname.lastname@example.org.