Happy new year! A lot of people are finding it hard to believe that it’s actually 2011! Seems like the time just flies by, doesn’t it? Many people can still remember the entire Y2K debacle like it was yesterday. Nevertheless, with the new decade now well underway, it’s important to make sure you are keeping up with the times.
Many of our clients at Synergy Merchant Services are doing just that. Often when our funding specialists discuss funding options with our new clients, the conversations include the advent of recent technology. Back at the turn of the century, many business owners were not yet completely equipped with a website!
Today, however, an online presence is pretty much a mandatory requirement to keep afloat in any given marketplace. The point, of course, is that as time passes, technology improves and the needs of business owners consistently change. What wasn’t even a thought last year, may be a huge deal this year.
As mentioned earlier, many of our clients stay on top of their websites, ensuring that they are constantly up to date with information about new products, discounts, special sales and even blog entries! Naturally, this begs the question: “What will you be doing to stay afloat in the marketplace in 2011?”
In fact, it can be said that more importantly than staying afloat in the marketplace is staying ahead of the game. Setting your business apart from its competition is imperative to growing your company in the new year. Renovations, advertising and the purchase of new equipment and inventory have always been ideal ways to use extra capital.
Growing your business in 2011 will require the foresight to know what will make your business stand out as technology continues to improve and the needs of your customers continue to change. Do you offer shipping of your products? Can purchases be made on your website? Are you sufficiently advertising your brand?
Start the new year off right by answering some of these questions and then speaking to one of our funding specialists. The extra capital you need to grow your business is simply a phone call away. Take your business to a whole new level in 2011 and you will be sure to have a very happy new year!