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As always, the Synergy Merchant Services Blog works to assist Canadian business owners with ideas on how they may improve their business practices. Boosting business and increasing sales is always on the minds of entrepreneurs. So we figure that throwing a few suggestions their way is always a good idea.
In yesterday’s blog, we took a look at a list of suggestions compiled by author and marketing expert, Michelle Y. Stevenson on MarketingFind.com. We’d like to revisit this list today in order continue in our quest to help Canadian businesses to grow. We’re sure you’ll find these tips helpful.
Revise your current ads, says Stevenson. Are they compelling enough? Could they use some updating? Don’t rest on your laurels and assume that your old advertising ploys will suddenly generate bigger business if they haven’t already. There are a number of ways to spruce up your advertisements to get better results.
One of those ways is to create a powerful headline. It’s the most important part of your ad, says Stevenson. Its job is to compel readers to look at the ad and also take action. You have to think solely of “selling” when you write your ad copy. Don’t talk about yourself. Instead, talk about what is in it for the customer if he or she spends money with your company.
Adding testimonials to your ads is always a good idea. Directly associating your product with the benefits it provides to real customers is a surefire way to earn credibility. In addition, you’ll always want to encourage a call to action. Be sure to tell your customers exactly what you’d like them to do.
As Stevenson writes, “People need to be nudged in the right direction. The right call to action can dramatically improve the results of an ad.” As well, be sure to include a good offer. There should be a reason for consumers to act immediately. If you offer a special deal, a limited-time sale or a free gift, customers will be more likely to buy quicker.
Finally, it’s important to follow up with your customers. This is something that many business owners overlook. Writes Stevenson: “Eighty percent of sales are made on the fifth or later sales call, yet most salespeople give up after two or three attempts.”
In other words, don’t give up! Be friendly about it, but be sure to be persistent. Remember, that building your business and boosting sales should always be a priority if you want to be successful.