With June finally here, people across Canada are officially gearing up for the summer time! With its official start taking place later this month, the summer season definitely brings a lot of Canadians outdoors to take in the sunshine and warmth. Naturally, many businesses will begin introducing new ways to be part of the Canadian summer.
New and innovative ways to promote your business during the summer are key components to having a successful season. No matter how big or small your business is, continually giving your customers new reasons to visit you is always important. Just under a month ago, we blogged about how Toronto’s world-famous CN Tower is doing just that this summer.
Introducing “EdgeWalk”, the CN Tower is now offering visitors the opportunity to walk hands free along the outside of the pod which is over 350 metres above the ground! Now, we admit, when we first heard of this new feature, we thought people would be crazy to even think about taking the CN Tower up on it.
Well, it appears as if we were the crazy ones! As Dan Robson of The Toronto Star reports today, the CN Tower has received an overwhelming response to its new “EdgeWalk” attraction. Having gone on sale starting just yesterday, tickets for “EdgeWalk” are flying out the doors!
Robson reports that one customer, Stacey Kennedy attempted for hours to buy her husband “EdgeWalk” tickets for his 40th birthday. Willing to cough up the $175 fee for the opportunity, Kennedy was met with busy signals each of the two dozen times she called trying to buy tickets. Unfortunately, it seems that the “EdgeWalk” website is not set up to accept orders online.
Needless to say, the first day of sales for “EdgeWalk” has been amazing. Jack Robinson, the CN Tower’s chief operating officer, had this to say: “We are thrilled with the response. Due to the huge response, customers may experience some delays in getting through, but we ask them to keep trying. It’s worth the wait.”
“EdgeWalk” will launch its inaugural walk around the pod on August 1st. If you’re looking to pick up tickets, you may have to wait on the phone for a while. Clearly, there is quite a demand for walking around the outside of one of the world’s tallest buildings. It must be quite a thrilling experience. Either that, or a lot of people have gone completely crazy!