What Makes Customers Choose Your Business Over Others?

No matter your industry, you have your fair share of competition. As a business owner, one of your primary objectives isn’t just to endear consumers to your brand – it’s to get them to choose your brand over its competitors. How do you go about doing that? There are several factors that go into outshining the competition.

You live up to your promises.

Does your reputation precede you? Are you able to live up to the hype? Consumers appreciate it when businesses come as advertised. You can spend a bundle on a marketing campaign that claims your “customer service can’t be beat!” But if customers who have interacted with your company think otherwise, your advertising strategies will not provide you with a great ROI. Customers choose to support companies that can follow through on their advertised promises.

At a Canadian Home and Garden Show, RenovationFind surveyed homeowners to determine how they chose contractors for home renovations. “72.9% of participants stated that they find renovation contractors by trusting a referral from a friend,” reports their website, “That is most people. Building an exceptional reputation by exceeding your customer’s expectations will help you gain and retain new business.”

You focus on customer relationships.

The smartest of business owners place strong emphasis on their customer relationships. They know that retaining customers doesn’t come by way of simply selling quality products. It’s about developing and growing relationships. Do you go over and above to make your customers days? If so, you’re likely inspiring them to tell others all about your business. It’s vital that you make each and every customer interaction a great one. That way, you’ll not just get people to come back, you’ll get them to recommend your business to others.

As Swetha Amaresan points out on HubSpot.com, customer retention is cheaper than customer acquisition. “An increase in customer retention of merely 5% can equate to an increase in profit of 25%,” she writes, “This is because repeat customers are more likely to spend more with your brand — 67% more, to be exact — which then results in your business having to spend less on operating costs.”

You have a strong online presence.

This cannot be stressed enough. In today’s world, your company practically doesn’t exist if it can’t be found online. Just being online isn’t enough, by the way. It’s important that your company website is regularly updated with new content. It’s also vital that your social media accounts are active and engaging. By demonstrating your company’s penchant for connecting with consumers online, you show that it is not just functional, but exciting!

“When someone is looking for a new company to hire, the first place they are going to look is online,” says RenovationFind.com, “If your company does not come up on Google search results, and they haven’t heard about you from offline sources, they probably won’t find you. Obviously, if they can’t find you, they can’t choose you.”

Synergy Merchants can help you to encourage customers to choose your business over others!

Our unique merchant cash advance program enables all types of business owners to get their hands on much-needed extra working capital. Regardless of your credit history or length of time in business, you can be approved in less than 24 hours! For more information, please don’t hesitate to call Synergy Merchants at 1-877-718-2026 or email us at info@synergymerchants.com. You can also apply online for a free, no obligation quote!