It’s official. Christmas is now less than a month away! With Black Friday taking place tomorrow, retailers all over Canada are about to experience their busiest days of the year. How prepared is your store for the increase in the holiday shopping rush? No matter what type of store you own and operate, there are some effective ways to generate greater interest in it as a gift-buying destination.
Turn your store into the North Pole.
Okay, not exactly. But if you haven’t decorated it yet, you’re not even trying to entice customers to shop there. Brighten moods and boost the holiday spirit in your store by decking the halls! Ensure that shoppers are met with wonderful holiday-themed sights and sounds. By putting your store’s visitors in a cheerful environment, they will be encouraged to visit again in the future and tell others to do the same.
“You can add some decor…offer your store visitors a cup of apple cider, or even give your customers a small gift with their purchase,” advises Arizona’s TAPLocal, “Another effective way to set the mood is to host a charity drive. By doing so, you’ll set the holiday mood and gain additional exposure while helping your community.”
Make sure your online store is easy to buy from.
Never neglect your online entity. Especially in today’s COVID-19-impacted world, it’s wise to ensure your online shop is a very inviting one to holiday shoppers. Go through it to make sure it’s easy to navigate through. Are your popular products easy to find? Is the checkout process quick and easy? Are you able to offer free or expedited shipping? Making your website a go-to gift-buying destination can literally make or break your store’s success this holiday season.
“Your site should be perfect by the time your first holiday shopper arrives, so it’s best to start any renovations as soon as possible,” insists Matt Ellis on Zapier.com, “If you have a bug list, now’s the time to address them. If not, ask your customers for feedback. It’s not too late to implement a free survey tool to get feedback directly from visitors.”
Promote the fact that you sell gift cards.
No matter your personal opinion of gift cards, there is no denying that they are huge sellers during the holiday shopping season. For many people, gift cards have the ability to “save” the shopping experience. Not sure what to buy? Get a gift card! Unaware of what your gift recipient may like? Buy a gift card! You get the point. Without advertising your gift cards, you run the risk of missing out on a huge revenue stream.
“Offer private-label gift cards at your store so that your existing customers pick up a convenient gift and you get a new customer in the recipient of the gift card,” encourages TAPLocal, “Odds are that the recipient will use more or less of the gift cards value. In both cases, you win financially.”
How can Synergy Merchants help you to advertise your store as a gift-buying destination? Call us at 1-877-718-2026 or email us at firstname.lastname@example.org to learn about how our unique merchant cash advance program can quickly fund your marketing and promotion needs! You can also apply online for a free, no obligation quote!