You’re a small business owner. But that doesn’t mean your business has to be “small time”. Especially with the advent of today’s technology, you have been given many opportunities to grow your company’s reach like never before.
As you’re surely aware, you should place a keen focus on customer service. Building strong customer relationships is the cornerstone to the success of just about any brand. But what other important steps can you take to turn your small business into a big success?
Highlight your brand’s uniqueness.
What does your store offer that others do not? Are there particular skills you possess that sets you apart from other professionals in your field? It’s wise to focus on these core strengths and highlight them in your marketing efforts. After all, setting your brand apart from its competitors is a key ingredient in growing your company’s success.
“If you make the most amazing widgets on the planet, then do just that,” asserts a writing team on Keap.com, “As many things as you may feel like you should/could/would do in a perfect world (where time was unlimited and sleep was not required), what you NEED to do is keep making your widgets better and better and better. Hire or purchase other solutions, staff, and expertise to take care of the rest.”
Be social on social media.
Many business owners fall into the trap of turning their social media accounts into strict advertising sources. It’s important to never forget the “social” aspect of Instagram, Facebook and Twitter. These platforms are designed for you to make connections with people. Shoving advertisements down their throats is not the way to garner your brand favourable attention. As Wes Otto of Otto Media Group warns on Forbes.com, businesses need to stop the bad habit of constantly selling on social media.
“Marketing and sales are two different things and a sales-only strategy on social media might as well be a fail-only strategy,” he writes, “Create and document content that provides value to your audience and builds a relationship with them. This could be industry insights, tips and tricks, or even entertaining behind-the-scenes videos.”
Regularly update your blog with intriguing content.
A company website’s blog is another one of those marketing methods that shouldn’t always incorporate direct marketing. Like this very blog itself, a post should offer up valuable tidbits of information. Blogs should be both easy to consume and helpful. Just as important as it is to be social on social media, you must consider the content you post in your content marketing efforts. As Keap.com highlights, 53 percent of marketers state that blog posts are their most important inbound marketing activity.
“Corey Wainwright, a content marketing expert, writes that good blogging can drive traffic to your website, convert that traffic into leads, establish authority in your industry, and achieve long-term results for your business,” informs the Keap.com writers, “When you consider that 81 percent of shoppers conduct research online, good blog posts can bring your business a lot of value over time.”
Could you use some business funding to turn your small business into a big success?
Synergy Merchants’ unique merchant cash advance program enables all types of business owners to get their hands on much-needed cash. Regardless of your credit history or length of time in business, you can be approved in less than 24 hours! For more information, please don’t hesitate to call Synergy Merchants at 1-877-718-2026 or email us at firstname.lastname@example.org. You can also apply online for a free, no obligation quote!