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The Importance Of Investing In A Video Conferencing Tool

In today’s world, face-to-face meetings are hard to come by. That is, unless you’re using a video conference software such as Zoom or Skype. With the coronavirus pandemic forcing all of us to practice social distancing, the days of the in-person business meeting are behind us…for now.

We’re hopeful that in the sooner-than-later future, business owners will be able to go back to conducting in-person meetings with their colleagues and co-workers. But, until then, it’s practically mandatory to invest in a video conferencing tool.

It enables face-to-face meetings.

It should go without saying that nothing beats a face-to-face meeting. After all, communication is a lot more than just the uttering of words. Facial expressions, hand gestures and other forms of body language all play huge roles in the messages that are communicated. Are you working on a project with a co-worker? Do you have a specific request from a client you need to fulfill? Getting the necessary details via a video conference can mean the difference between nailing it and putting a nail in your coffin. So to speak.

“In today’s era of modern technology, face-to-face contact is still the most effective way to communicate,” says, “Facial expressions contribute 55 percent of the meaning behind what we say, and online students report a more positive effect when viewing lessons that include the instructor’s face.”

You can recruit new talent during the pandemic.

Because of the COVID-19 crisis, many businesses have had to let their employees go. With no ability to work from home, these workers are left without any work to do. For other businesses, new hires are necessary. Certain jobs allow employees to work from home. They allow for job interviews to be conducted from home as well. With video conferencing, you can conduct virtual interviews in order to bolster your staff during this tough time.

“Online meeting tools make it possible to hire the best talent for the job regardless of their location,” notes, “It also gives employees the opportunity to work from home full-time or as needed. Modern video conferencing software comes standard with high definition video, optimized audio and smooth, fast internet connections to provide an experience that is functionally identical to in-person meetings.”

It allows for precise record keeping.

I can’t remember…what is the new deadline for this assignment? What colour did the client say he wanted again? Sometimes the answers to the questions you have about a recent meeting get skewed because of the odd way you wrote them down. Or, perhaps, you didn’t write the details down at all! With video conferences, there is no need to call back participants to re-ask about things you may have missed. Your recordings of the interactions help you to keep the most accurate notes possible.

“For anyone who missed your session, or anyone who just wants to be able to go back and rewatch for greater retention, video conferencing software allows you to record the entire meeting from start to finish,” points out, “This way, no one misses a beat, and you always have access to everything that was conveyed in the meeting.”

Synergy Merchants’ unique merchant cash advance program can provide you with an alternative business funding source that will help you to immediately invest in your business in any way you see fit. To learn more, please don’t hesitate to call us at 1-877-718-2026 or email us at You can also apply online for a free, no obligation quote!

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