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The Benefits Of Forming A New Partnership For The Holidays

You may have noticed that the past few Synergy Merchants blogs have taken on holiday themes. And why wouldn’t they? Here we are, in the first week of November. We’re all about to experience another very busy holiday shopping season. As a business owner, it only makes sense to put efforts into maximizing sales over the course of the next two months.

One very effective way to grow holiday sales is to partner up with another business. In some cases, the partnership can be as simple has having flyers strategically placed as each other’s place of business. And, in other cases, it may entail a full-on advertising campaign that highlights the benefits of both companies.

A holiday partnership can grow your social media following.

Let’s not pretend that it’s not almost the year 2020. We’re living in an online era which pretty much means if your company’s online presence isn’t strong, your business is practically non-existent! Consider a joint social media campaign between your brand and another that has a pretty decent following. It’s bound to grow your followership which offers greater potential to welcome new customers.

“As with all aspects of a seasonal partnership, cross-promoting via social allows your business to double its reach,” informs Deborah Sweeney on, “Consider hosting an Instagram takeover or Twitter chat, creating videos for YouTube or Instagram Stories, or holding a giveaway that gives followers a chance to win by using personalized hashtags.”

A new partnership will grow your reliability and trust.

Your reputation is only as good as that of the business you partner with. Naturally, you’ll want to stay away from companies with poor reputations. An internet search of online reviews will help you sift through the good, the bad and the ugly. Be sure to partner up with a well-respected brand name in order to boost your brand’s own trustworthiness.

“This one is quite simple: when you partner with a reliable brand you present your venture as a company that can be trusted,” contends Matylda Chmielewska of LiveChat, “That may come as an extra advantage if you are looking to reach out to more customers or expand your scope in the foreseeable future.”

A partnership can assist with sales growth well after the holidays.

A successful joint advertising venture with another company isn’t one that is likely to be a one-off. By working with another company throughout the holiday season, you’ll likely find yourself in a position to continue growing your reach – with that other brand’s help – well after the holidays. As Sweeney notes, you don’t have to stop at one partnership either.

“Now that you know how to approach a potential partner, establish goals and offerings, implement a strategy and measure the success of its results, you can work on creating more creative partnerships with companies and brands that provide both businesses the win-win they need to make a splash in their industry,” she writes.

Are you thinking about partnering up with another business for the holidays, but are worried about the costs that may be involved? Contact Synergy Merchants and be sure to ask us how our unique merchant cash advance program can help you. Call us at 1-877-718-2026 or email us at You can also apply online for a free, no obligation quote!

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