Over the past several months, the Synergy Merchant Services Blog has certainly done its part in sharing advice about how to start and maintain a healthy, successful business. While we, of course, believe strongly in receiving a free, no obligation quote for a merchant cash advance, there are many other methods to ensuring the longevity of one’s company.
Selling is key. Quite simply, no matter what tips you take into consideration when working to grow your business, it all comes down to sales. If you cannot sell your product or service, you cannot succeed. At the end of the day, it really is that simple.
In today’s Toronto Sun, Roger Pierce offers up no less than ten tips to help business owners boost sales in their small businesses. “If you recently launched a small business, you simply must sell,” writes Pierce, “With enough money coming in, you can hire more people to run your business, cover your operating costs, pay suppliers, retain lawyers and accountants to manage your finances, invest in marketing, purchase better equipment and, above all else, feed your family.”
Tip number one is to offer quality products and services. While this may seem obvious, too often business owners look to cut corners and supply themselves with sub-par products in hopes to sell them to the public for a greater profit. Of course, having to pay less to obtain the inventory may seem like a good way to make more on the turnaround. However, once your customer base catches wind about the inferiority of your products, your business will surely suffer.
Tip two, offers Pierce, is to “focus on the customer”. “Commit to doing what it takes to make them happy,” he writes. When your customer is satisfied, he or she will keep coming back. Business owners are encouraged to think of their first sale not just as immediate profit but as an opportunity to secure future sales. They will be inevitable if each of their customers are happy with their initial experiences.
Tip number three is to hire talented salespeople. According to Pierce, investing in training the right staff can go a long way. Having a dedicated and knowledgeable staff will help secure your business’ reputation as being reputable.
This ties into Pierce’s fourth tip which suggests that selling is all about developing relationships. The trust that you and your employees build with your customers will be strengthened by your honesty and reliability. It usually only takes one negative occurrence to spoil a client relationship forever.
Rounding out the top ten tips are paying more attention to your existing customers rather than finding new ones, aiming to be an industry leader through exceptional customer care, keeping your promises, avoiding saying bad things about your competitors, always be selling and committing yourself to always improving your selling system.
Following these tips, believes Pierce, will mean the difference between just starting a business and staying on top of your industry for the long haul.