At Synergy, we are strong believers in always looking for new and innovative ways to promote your business. No matter how successful you have been in the past, you don’t want to take for granted that your customers will always come back. Sometimes implementing the simplest of ideas can add that extra bit of intrigue to your company needed to build your customer base.
Toronto’s world famous CN Tower has taken this approach with the introduction of “EdgeWalk”. As Irene Thomaidis of The Toronto Sun reports today, the newest attraction is offering a brand new attraction that will allow thrill seekers to take a wild walk along the edge. To be specific, visitors will be able to walk along the edge of the CN Tower’s main pod 356 metres above the ground!
If the very thought of being on a ledge that high off the ground is already sending butterflies through your stomach and chills up your spine…you’re not alone. Thomaidis writes that the new EdgeWalk is being billed as “the world’s highest full circle hands-free walk on a 1.5 metre-wide ledge.”
The plan, naturally, is to attract even more tourists to the already popular tourist attraction. Toronto residents are likely to also get in on the fun as this is the first time that CN Tower has offered visitors the ability to walk outside along the pod. Participants, of course, will be attached to an overhead safety rail via a trolley and harness system. This way, they will be able to walk hands-free!
Mark Laroche is the head of Canada Lands Company, which owns and operates the CN Tower. “EdgeWalk is both thrilling and unique and will push visitors to their limits – literally and figuratively,” he said, “This will be among Toronto’s, if not the world’s, greatest attractions.”
If you’re interested in “taking a walk on the wild side”, you can buy tickets for EdgeWalk beginning on June 1st. Pricing information has not yet been released. Once you arrive at CN Tower for your sky high experience, a guide will take you out on to the main pod in groups of six to eight.
The entire experience is expected to last for about 90 minutes with the pod walk itself lasting about a third of that time. Said Jack Robinson, the CN Tower’s chief operating officer: “We’re extremely proud of the records the CN Tower has held throughout the years, including our strong safety record. Our facilities and engineering team supervised the EdgeWalk project design and build to ensure that it is both exciting and safe.”