We’re exactly one month away from the official start of summer! For most Canadians, the 20th of June can’t come soon enough. It’s hard to deny that when the days are warm, bright and sunny, good times are often had. As a business owner, you may be looking forward to a summer when the temperatures aren’t just high, but restrictions are lowered. With COVID-19 vaccines being given out throughout the country, the hope is that more people will be able to go shopping in person.
Then again, if you’re a business owner who sells seasonal items such as winter clothing and winter sports equipment, the summer may be your slow season. What steps can you take to survive it?
Sell experiences instead of just products.
Is there any way your business can offer customers experiences such as workshops or training sessions? If what you sell doesn’t generally fly off the shelves during the summer, maybe a seminar of some kind would generate some interest. These days, offering experiences of the online variety are popular, given that social distancing remains important. On Trainerize.com, Haley Heit suggests creating specialized or seasonal programs to take advantage of slow seasons.
“You can create programs for every season, so you never lose out,” she writes, “From winter sports specific training to golf programs in the summer, the opportunities are endless. Seasonal programs can also be in-person, online, or a combination of both, allowing clients more freedom and the ability to be more successful in their program as they get busier with summer activities.”
Step up your marketing strategies.
Which marketing strategies have you not given a go yet? Are you utilizing such social media platforms as Instagram and YouTube? Both of these content-sharing giants enable users to post videos. In today’s world, videos shared online often go viral when they’re interesting enough. Perhaps creating an online marketing campaign using videos will help your business to grow a bigger buzz this summer.
“Haven’t you looked into Facebook marketing yet?” asks Heit, “Now could be a great time to look into alternative ways of finding clients that you may have not tried in the past. Both in-person and online marketing tools can be effective, and since you may have a bit more time on your hands, you can test each method out. You could even reach out to other…professionals in your community for advice, networking, or even potential marketing partnership opportunities to get you both out of the slump.”
Apply for a merchant cash advance.
Synergy Merchants’ unique merchant cash advance program has helped many a Canadian business owner to survive their slow seasons. Our program enables all types of business owners to get their hands on much-needed extra working capital. Regardless of your credit history or length of time in business, you can be approved in less than 24 hours!