Congratulations on starting your new business! Surely, you’re feeling pretty amazing about the fact that your dream of owning a company has finally come to pass. Undoubtedly, you’ve put in a lot of time, money and effort to get your new business off the ground. So, what is the next step? Where do you go from here?
Believe it or not, the smart approach to getting your new business off the ground isn’t to place focus solely on how to best market your products and services. A successful launch of any business is one that focuses on people. Who are your customers? What can you do to make them not just want to support your brand…but LIKE it? Often, it’s all about your attitude.
Don’t curb your enthusiasm.
Although we’re huge fans of Larry David’s HBO series “Curb Your Enthusiasm”, we’d like to pay homage to it by suggesting the opposite advice. It’s vital that you get excited to go to work every day. We’re not saying that you won’t have some tough days ahead. But your exuberance is often what is needed to uplift both your employees and your customers. Good energy is contagious and will go a long way in building your brand’s reputation.
“Exude enthusiasm in all that you do,” insists Christina DesMarais on Inc.com, “Whether customers, employees, or investors, plenty of people will be judging your new company and offering reasons why it won’t work. Your positivity and passion have to be strong enough to turn around any negativity.”
It can be easy to get distracted from your end goals. Especially during times when sales are slow, it’s not uncommon for entrepreneurs to doubt themselves. Never forget why you got involved in your field to begin with. As Patrick Osman notes on Entrepreneur.com, if you are not committed, you may as well throw in the towel now.
“Commitment is key in any business, and when it comes to you starting a business, you need to put your blood, sweat, and tears into it,” he writes, “At the end of every tunnel, there is a light, but most people back out of an early start up, because they are influenced by what they see in that tunnel, which is pure darkness. You need to keep working, with the belief that you are going to see the light, and that it is going to happen.”
Put your passion on display.
DesMarais encourages owners of start up businesses to make Monday their favourite days of the week. You should be excited to go into work each day, knowing that you’re being given new opportunities. “Getting any business off the ground is going to involve plenty of unglamorous work, so it helps if you’re passionate about whatever you’re doing,” she writes.
Could you use some business funding to help get your new business off the ground? Synergy Merchants’ unique merchant cash advance program enables all types of business owners to get their hands on much-needed extra working capital. Regardless of your credit history or length of time in business, you can be approved in less than 24 hours!