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How To Outdo Your Competitors During The Holiday Rush

On behalf of the entire Synergy Merchants team, we would like to wish you all a Happy Hanukkah! The annual Jewish festival of lights started this past Sunday and goes until Monday of next week. We would also like to wish you all a very Merry Christmas! Christmas Day is this Sunday! Finally, we wish you a very Joyous Kwanzaa as well. It starts on Monday and goes until New Years Day.

For business owners preparing for the final days of the holiday rush, here are some tips for outdoing your competitors.

Create short and sweet marketing messages.

“Get 40% during the last week before Christmas!” “Buy 2, Get 1 Free!” “Everything in-store is on sale!” The above marketing messages are as short and sweet as they get. They quickly and clearly communicate what your store is offering in terms of discounts. Can you think of some short and sweet marketing messages to entice your target audience to shop in your store?

“Don’t add to the holiday headache!” insists Kris Pugsley of Skyworks Solutions, Inc. on Forbes.com, “Keep your marketing short, attractive and with a clear benefit to the customer. This is valid in both B2B and B2C sales. When possible, ensure you can appeal to the hybrid approach in person and virtual.”

Run holiday giveaways on social media.

If you haven’t been taking to your social media accounts heavily over the past few weeks, you’re simply not trying. Social media platforms like Facebook, Instagram and Twitter are where the majority of shoppers go to research brands and voice their opinions about their favourite (and least favourite) ones. Be sure to be engaging on social media as often as possible. What better way to engage your audience than to offer giveaways in exchange for their support?

“Giveaways are very cost-effective methods to help engage with your followers, acquire new followers, and build hype for an upcoming event,” contends Snigdha Patel on REVEchat.com,  “Typically, asking followers to comment, share, like, etc. are great tactics to get even more engagement on your giveaway.”

Use trendy photography.

The importance of social media cannot be understated. As we’ve noted, platforms like Instagram are extremely popular because of their allowance of easy photo-sharing. Take creative shots of your products to put them on full display on your social media channels. Go a step further and take pictures of your staff members using your products to demonstrate their benefits.

“Get creative by using trendy and current photography,” advises Casey Munck of Act-On Software on Forbes.com, “Then, craft copy that goes beyond the excessive stock images and holiday greetings. Make it fresh, fun and youthful with your font choices and model selection. That’s how you stand out and grab attention in an oversaturated space.”

Do you need some help launching your final holiday marketing campaign?

Synergy Merchants’ unique merchant cash advance program enables all types of business owners to get their hands on much-needed extra working capital. Regardless of your credit history or length of time in business, you can be approved in less than 24 hours! For more information, please don’t hesitate to call Synergy Merchants at 1-877-718-2026 or email us at info@synergymerchants.com. You can also apply online for a free, no obligation quote!

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