How To Enjoy A Boost In Sales Throughout The Fall Season

We’re sorry to have to tell you this. But the last day of August is officially here. With September starting tomorrow, we all know what that means. The impending return of chilly temperatures will soon be on their way. The kids will soon be back in school. And the days of barbeques, beach days and swimming pools are basically behind us for another year.

But hey, it’s not all bad news! Many people love the fall season. As a business owner, it’s always wise to welcome new seasons with marketing campaigns to attract shoppers. What can you do to enjoy a boost in sales throughout the fall season? Let’s discuss!

Give away fall-based promo items.

Why not get in touch with a promotional products company to see if they can emblazon your company name on some toques and gloves? You could do a lot worse than having your favourite customers wear your company’s name and logo this fall and winter. Giving away freebies is a guaranteed smile-maker. Who doesn’t like free stuff? The gesture is sure to encourage customers to remember your brand the next time they need to shop for the goods and services it offers.

MoreBusiness.com recommends such fall-based promo gifts as travel mugs. “As the temperature takes a dip, you can cash in on travel mugs, a timely fall promotions idea,” notes the site, “Travel mugs are a wonderful way to execute seasonal promotions since this daily use item is bound to generate the desired exposure.”

Compose seasonal content for your blog.

Clearly, this tip can be found in the “practice what you preach” section. This very blog is an example of the type of autumn-based marketing we would recommend to business owners all over Canada. Google looks favourably upon websites that are regularly updated. And it only makes sense to grow the content of your site with current and relevant material. Online shoppers will be typing fall-based content in their search engines for the weeks to come. Take advantage!

“A restaurant can write about recipes designed around the best seasonal produce available and the best food to suit the changing weather,” suggests Encompass Marketing, “A grocer might publish a piece on their blog called ‘5 Special Recipes for Autumn’, featuring tips on making warming soups or pumpkin-based dishes. Similarly, a tool shops might run a feature profiling the best leaf blowers currently in stock.”

Go all out for Halloween.

Last year’s Halloween was marred by COVID-19. This year, it is likely that trick or treating may pick up. It is, however, not likely to go back to pre-pandemic levels. Why not invigorate the Halloween fanatics among your customer base with a special Halloween promotion? The occasion is one of the most anticipated dates during autumn.

“Pass out business cards and flyers to kids for Halloween along with candy,” advises MoreBusiness.com, “This fall promotion idea will help to get you in the mood for the holiday and benefit your business as well.”

Do you need some help boosting sales throughout the fall season?

Contact Synergy Merchants for assistance. Our unique merchant cash advance program can fund your next advertising campaign within 24 hours! To learn more, please don’t hesitate to call us at 1-877-718-2026 or email us at info@synergymerchants.com. You can also apply online for a free, no obligation quote!