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May 2-4 is on the way! The much beloved Canadian long weekend is often recognized as the unofficial start to the summer season. Officially known, of course, as the Victoria Day long weekend, it can be an especially advantageous time for business owners. What can you do to capitalize on the extra foot traffic that comes with the holiday?
Stock up on inventory.
First and foremost, make sure you have enough stock on hand to meet the expected increase in demand during the Victoria Day long weekend. Also, take some time to create a marketing plan that will help you to get the word out about your deals and promotions. Consider offering special discounts or free gifts to customers who visit your store during May 2-4.
Step up your social media usage.
Social media is well known for being a powerful tool that you can use to promote your business and drive sales. In the weeks leading up to the Victoria Day long weekend, start posting about your deals and promotions on your social media accounts. Use eye-catching graphics and hashtags to grab the attention of your followers. You can also run social media ads to target specific demographics and reach a wider audience.
“With the increased brand visibility that comes with advertising in social media, more leads will visit your website, and the chance of conversion also increases,” informs Edkent Media, “With a well-articulated media advertising plan, a company can improve its sales and profits.”
Host a Victoria Day event.
Consider organizing a BBQ or a live music event in front of your store. This will create a fun and festive atmosphere that will encourage people to stop by and check out your products. Make sure to advertise your event both on social media and in-store to maximize attendance.
Be sure to set up a table in front of your store and offer free samples of your most popular products at the event. You can also offer demonstrations of your products to show customers how they work and how they can benefit from using them.
Create an alliance with another business.
Collaborating with other businesses is a great way to increase your exposure and drive more sales. Partner with a complementary business in your area to offer joint promotions or discounts. For example, if you own a clothing store, you could partner with a local spa to offer customers a discount on a spa treatment when they make a purchase at your store.
“The purpose of forming an alliance with other brands is to leverage the combined resources and credibility of multiple brands to place products and services in front of new audiences and offer customers extra value,” explains U.K. marketing company, Propello, “All involved parties bring something unique to the table to create a mutually beneficial relationship that stimulates growth and drives the achievement of strategic business objectives.”
Could you use some help getting your Victoria Day marketing campaign off the ground?
Contact Synergy Merchants to learn about how our unique merchant cash advance program can fund your business within 24 hours! Call us at 1-877-718-2026 or email us at email@example.com. You can also apply online for a free, no obligation quote!