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5 Steps For A Successful Summer Hiring Campaign

We have just a little over a month to go before the official start of summer. While this time of year is a pretty exciting one for all Canadians, business owners should be particularly enthused. With students getting close to completing their school years, there will be many young people looking for employment during the summer months. What can business owners do to ensure they attract top talent?

Here are five creative ways to stand out and attract new hires throughout the summer season:

1. Offer summer perks

Advertise that your business offers such summer perks as flexible scheduling, casual dress codes or company outings and events. These perks can help create a more relaxed and enjoyable work environment, which can be especially appealing to younger job seekers. By highlighting these perks in job postings and during the hiring process, businesses can differentiate themselves from competitors and attract top talent.

2. Highlight career advancement opportunities.

Job seekers are often looking for opportunities to grow and advance in their careers. Highlight career advancement opportunities in job postings and during the hiring process. By doing so, your business will attract ambitious candidates who are looking for long-term career paths. These opportunities can include training programs, mentorship or promotions from within the company.

“If you see this hire as the beginning of a long-term relationship, make that clear from the start,” insist Donald Tomaskovic-Devey and Reyna Orellana for the Harvard Business Review, “If you do not make this clear, young workers may leave prematurely for a job they see themselves growing in.”

3. Partner with schools and community groups.

By offering internships, job shadowing or other career development opportunities, your business can connect with potential hires and build relationships with the next generation of workers. These programs can also help you to identify talented individuals who may be good fits for future job openings.

4. Showcase your talent.

These days, job seekers are looking for more than just a pay cheque. They want to work for companies that align with their values and have a positive company culture. Showcase your company culture on social media, through employee testimonials and during the interview process. Doing so will help you to attract like-minded job seekers who are excited to be a part of your team. This can lead to better retention rates and a more engaged workforce.

5. Emphasize work-life balance.

This can include offering flexible schedules, remote work options or paid time off. By prioritizing the well-being of their employees, businesses can create more positive and supportive work environments. It can lead to better retention rates and a more productive workforce.

“Younger workers expect and demand more flexibility from their jobs than previous generations,” writes Franziska Alesso-Bendisch on, “Tangibly impactful benefits are at the top of Millennials’ desires in a job, and these benefits must support a healthy work-life balance. In fact, more than 80% say they seriously consider how a position will affect their work-life balance.”

How can Synergy Merchants help you with finding new talent?

Call us at 1-877-718-2026 or email us at to learn about how our unique merchant cash advance program can quickly fund your business needs. You can also apply online for a free, no obligation quote!

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