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How To Advertise Your Store To New Graduates

It’s a very special time of year! All over Canada, there are joyous celebrations taking place in honour of young people. We’re talking about all of the young men and women graduating from elementary, high and post-secondary school. It’s graduation season! And there’s no reason why your business shouldn’t be taking full advantage of that.

Catering your advertising strategies to the needs of new graduates is a great way to increase revenue in the weeks to come. Consider the many things graduates need. Those who are leaving college and university, for example, are entering very new territory in their lives. For many, it’s a time to be independent, move out on their own and officially begin their lives as adults. Does your business have what they need to get started?

Go directly to campuses.

Is there any way your company can sponsor a graduation ceremony, prom or other school-related event that will give you access to the students? Perhaps, in exchange for a short seminar or product demonstration, your sponsorship can help elevate your brand’s status in the minds of new graduates. Maybe your advertising strategy doesn’t even require that much effort. There are a number of ways to connect with students directly.

As Steve Olenski explains on, “word of mouth is huge on college campuses. If you can somehow infiltrate a small group of students who are influential with other groups on campus, you’ll succeed. Consider approaching student organizations or fraternities and offering free products in exchange for promotions.”

Cater to the parents of new graduates.

If we’re being honest, we know who has all of the money in the family. Many new graduates will be struggling to pay back their student loans in the years to come. Of course, that doesn’t mean they don’t have necessities. In many cases, their purchases will be funded by Mom and Dad. So why not launch an advertising campaign that speaks directly to these proud parents?

“Selling to college students as a group may result in big bucks, but individually, they don’t have much disposable cash,” says Geoff Williams on, “Even if they aren’t tapped out from tuition, many students are on a limited budget. Pricing strategy is paramount: too expensive and your customers might not be able to afford you. Too cheap and you won’t clear overhead.”

Upload an entertaining video.

We all know that young people are all over social media. And we all know that social media platforms like YouTube, Instagram, Twitter and Facebook are filled with videos that people like to share and comment on. Uploading a funny or informative video online will help for your brand to go viral. Just be sure that it’s either funny or informative enough to create a buzz!

“Sites like YouTube and Netflix are a staple of student entertainment, since cable TV can be expensive,” informs Olenski, “Business should take advantage of that interest by creating short-form videos that can pull students in.”

No matter the advertising strategy you decide to go with to entice new graduates to visit your store, Synergy Merchants’ unique merchant cash advance program can help you afford it! For more information, please don’t hesitate to call Synergy Merchants at 1-877-718-2026 or email us at You can also apply online for a free, no obligation quote!

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