The foodservice industry has always been very competitive. Needless to say, you have many options…
As we pointed out in our last blog, spring is almost here! While the cold temperatures and snow may remain for a little longer than we’d like, March 20th marks the day on the calendar when winter officially transitions into spring. To start the season off right, it will be important for your business to spring into action with new marketing strategies.
Don’t neglect the holidays!
The spring season brings about a myriad of holidays that your business should not overlook. Among them are Easter, Passover and Mother’s Day. Announce special sales to celebrate these days. As Nancy Wagner points out in an article on Autogrow.co, your business may not necessarily wish to acknowledge every holiday. So pick the one you feel will appeal most to your customers and put efforts into enticing them all with great deals.
“Know your target market so the holiday you choose to tie your message to strongly appeals to prospects and clients, such as selling gifts for Mother’s Day or new clothing and shoes for Easter festivities,” advises Wagner, “Implement promotional ideas to build traffic, such as if you own a floral shop, offer a ‘buy one, get one at 50 percent discount’ on May Day bouquets.”
Get in on wedding season!
When the weather gets warmer, more people get married. When spring rolls around, it unofficially starts wedding season. Perhaps, you can launch an advertising campaign that targets grooms and brides-to-be. Or maybe spring will be an ideal time to partner up with another business that caters to the getting-married crowd.
“Spring also marks the beginning of wedding season and is among the most popular times of the year for weddings and wedding related affairs,” states Priya Jupudi on Entrepreneur.com, “It’s the official start of wedding season. If you are a wedding planner, Fashion designer, DJ (Disc Jockey) wedding officiant or a wedding photographer, it’s a great time to make new clientele.”
Become more active on social media!
In truth, it doesn’t matter what time of year it is, social media will always offer opportunities to business owners to connect with their target audience. However, the forthcoming spring provides you with ample reasons to drum up new conversations. For example, the start of the new Major League Baseball season and the postseasons for both the NHL and NBA are great topics to discuss.
“However you decide market yourself this spring use social media to reach your customers,” insists Jessika O’Sullivan in the Autogrow.co article, “Update your Facebook page or Instagram account often. Tweet about the weather and what you have to offer. Say Happy Easter with a pretty picture on Instagram. Show your family’s Passover celebrations with pictures on Facebook. Wish all mothers a Happy Mother’s Day.”
Secure a merchant cash advance!
No matter which advertising strategy you decide to use to get your spring off to a great start, you’ll need funding to make it work. At Synergy Merchants, we offer a merchant cash advance program that turns your future Visa, MasterCard and debit sales into immediate cash you can use for your business immediately!
For more information or to get a free, no obligation quote, please don’t hesitate to call Synergy Merchants at 1-877-718-2026 or email us at email@example.com.