The dates between which March Break takes place varies depending on which province you reside in. Here, in Ontario, where Synergy Merchants is headquartered, schools will be letting out this Friday, providing students with all of next week to enjoy days away from the classroom. No matter when March Break takes place in your neck of the woods, it’s certainly a good idea to take advantage of the fact the young people will have some extra time on their hands.
What marketing strategies are the most effective in targeting students?
As Laura Kloot notes on Outbrain.com, “traditional ads won’t do. Advertisers must tap into the interactive spirit of Gen Z by engaging them with playful content. Games, quizzes, surveys, competitions, and incentivization are all ways you can boost engagement levels. Capitalize on the party vibe of the spring break season with fun, interactive ads that drive conversions.”
Think of some ways you can be more interactive with the young members of your target audience. Utilize your social media channels to host contests to get people actively involved with your brand. Remember that young Canadians are online very regularly. If you’re not using such apps as Instagram and Snapchat, the forthcoming March Break would be a good time to get started.
“Thoughts of spring break conjure more than just sunny travel escapes,” says Jessica Miller on Shortstack.com, “High school and college kids get a week of freedom from their academic pursuits. The music group Dirty Heads took advantage of this “free” time and asked participants to post a photo or video to Instagram of themselves rockin’ out to a particular track on the Dirty Heads album. The winner would get a spot in the band’s music video.”
Is it time to offer “spring cleaning” discounts?
Once March Break is over, here in Ontario, we will be less than a week away from the official start of spring. Commencing on Wednesday, March 20th, the new spring season will encourage many Canadians to do some spring cleaning. Your business should get an early jump on spring cleaning during March Break.
Launch an advertising campaign that looks to get rid of your old inventory. Your “spring cleaning” sale will help to make room for newer inventory that is more in keeping with the forthcoming spring season. Perhaps, you can give significant discounts to any customers who present their student cards. As mentioned, there will be a lot more students available for shopping during March Break.
“Announcing a spring sale could be your best bet to boost sales and make way for fresh, new inventory,” writes Miller, “The spring cleaning theme hints that the discounts will be hefty, as the dealership cleans out old inventory to make way for the new stuff.”
Are you in need of funding for your next marketing campaign?
No matter which advertising strategy you decide to employ and no matter when you intend on launching it, you’ll need funding to make it work. At Synergy Merchants, we offer a merchant cash advance program that turns your future Visa, MasterCard and debit sales into immediate cash you can use for your business immediately!
For more information or to get a free, no obligation quote, please don’t hesitate to call Synergy Merchants at 1-877-718-2026 or email us at firstname.lastname@example.org.