The restaurant business is a tough business. There’s a lot of competition out there and success in the industry often has more to do with customer service than it does delicious food. However, the restaurant business can also be a very lucrative business. If there is one thing in the world guaranteed to never go out of style…it’s food!
Don’t rest on your laurels though. Food may never go out of style but the appeal of your restaurant might. That is, of course, unless you invest in some effective marketing methods to make your eatery one that stands out from all of its competitors.
Here are three tantalizing advertising strategies for restaurants:
1. Ditch the Yellow Pages.
We don’t mean that literally! To be fair, Yellow Pages has done its part in keeping up with the times by pushing its online entity. To be specific, we highly recommend that you put efforts into getting your restaurant listed on food apps. In today’s world, most people pull out their smartphones and check out various apps in order to determine where they want to eat. 99DollarSocial.com elaborates further.
“No longer do consumers have to go through boring directories or surf the web for long minutes to find a suitable place to eat,” explains the site, “All they have to do these days is install a food app that points them to the nearest restaurant. Take advantage of this wave of mobile technology by partnering with food apps to make sure that your restaurant is listed. Getting listed on these food apps ensures that you do not loose potential customers.”
2. Plaster mouth-watering images all over your marketing materials.
This one probably goes without saying, doesn’t it? But let it not be lost on you that investing in a professional photo shoot for your most sumptuous dishes is a very wise choice. Few things get people hungrier than the colourful display of delicious menu items. Be sure to make strong use of such social media platforms as Instagram. The highly-popular photo and video-posting app is a great place to showcase your incredible eats.
“If you’ve ever logged onto Instagram, you’ll understand that food porn is alive and well,” writes Megan Marrs on Wordstream.com, “Arguably the very best way to promote your restaurant online is with high-quality, drool-inducing photos. Visual content is in high demand online these days, and having delicious looking photos on your website and across various social media outlets is essential for drawing hungry eyes.”
3. Start up a loyalty program.
Generally speaking, this marketing strategy goes in the “works like a charm” category. It helps to make your most supportive customers feel special. For a loyalty program to truly pay off, it’s important you make the perks special. To nail it, be sure to get to know what makes your customers tick.
“Loyalty programs that award points per the amount of dollars spent are most preferred by millennials, at 35 percent,” informs Justin Guinn on SoftwareAdvice.com, “This is followed by programs in which customers opt-in and receive discounts. A loyalty program that combines these two—where points can be spent on a variety of items, while sporadic discounts are offered—is most likely to be popular among millennial customers.”
No matter which advertising strategy you decide to use to boost business in your restaurant, you’ll need funding to make it work. At Synergy Merchants, our merchant cash advance program can get you the cash you need immediately! For more information, call us at 1-877-718-2026 or email us at firstname.lastname@example.org.