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Domain Names To Change Forever?

If you are a business owner in this day and age, it only makes sense to have a company website. Having an online location for potential customers to check you out before committing to visiting your store and making a purchase is practically mandatory. In fact, it’s hard to find anyone, these days, who doesn’t browse online before going shopping.

Naturally, Synergy Merchant Services goes to great lengths to ensure that our website provides user-friendly access to information that we feel will be useful to any visitor who is curious about our merchant cash advance program. From experience, we are well aware that having has its benefits.

We wonder though, if our website ended with .synergy instead of .com, if it would be even more beneficial to us? In fact, we only started wondering this when earlier this week, The Toronto Star business reporter John Goddard revealed that there are new rules being imposed that may change the way we create internet domain names forever.

Goddard reveals that in June, the Internet Corporation for Assigned Names and Numbers – the organization responsible for regulating domain names – voted to “stop restricting website addresses to such endings as .com, .net and .edu.” Technically speaking, we could then create a website that ended with .synergy!

Goddard notes that there are currently 22 suffixes and 250 countries-level domain names. For example, in Canada, many websites end with .ca. However, future-made websites may end up having names like or It may sound weird now, but then again the concept of the internet itself likely sounded weird a few short decades ago.

It already appears that not everyone is happy with the proposed changes to domain names. Paula Gignac, who is the president of the Interactive Advertising Bureau believes that “this initiative is a blatant cash grab.” Others believe that this will provide a whole new world of opportunities for business owners.

Peter Dengate Thrush is the chairman of the Internet Corporation for Assigned Names and Numbers. Said Thrush: “We have provided a platform for the next generation of creativity and inspiration.” The vote to lift the restrictions on domain names, by the way, was a whopping 13-1.

There is no word yet on when these new domain names will be made available to the public We will keepyou.posted!

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