In yesterday’s blog, we discussed the benefits of blogging. All week, our blogs have been taking a look at various ways in which business owners can grow their companies. Renovating gives your client base the feeling that you are on top of things and are willing to work to keep things fresh. Being stocked with the latest inventory says you can always be relied on.
In addition, daily blogging says to your customer base that you want to keep them informed and that you are always keeping up with the times. Just as importantly for your business, your blog is a great way to drive more traffic to your website and increase your customer base.
BlogBuildingU.com lists several ways in which blogs can help your company. Revisiting this list, we’d like to mention yet another important benefit to blog writing. As the site points out, daily blogs help to “humanize” your company. It gives readers the impression that they are communicating with a person and not a “corporate entity”.
Blogs can help build buzz about your business without being an overt commercial advertisement. The personal touch given to blogs helps to communicate to your readers that you are interested in being in direct contact with your clients. As BlogBuildingU.com puts it, “your business can get in front of the audience regularly through a blog.”
Some blogs also allow for readers to communicate right back. We often encourage our readers to e-mail us with questions or even suggestions for future blogs. Making your blog not only about your company about your loyal “fan base” is an important way to develop customer loyalty.
“Generate more sales, writes BlogBuildingU.com, “Through educational marketing, you can build interest and drive more sales naturally. You can also make use of the blogs to build buzz about your product. Software companies are able to increase sales by 100% or more just by giving free copies to bloggers, who in turn review it on their blogs.”
As always, we hope that our blogs have been both informative and enlightening. Of course, we recommend that you get your own daily blog started if you haven’t already. You don’t have to be the best writer in the world. In fact, many business owners hire blog writers if they are not confident with writing themselves.
At the end of the day, building your business through a blog is a cost-effective way to stay relevant in your industry. Blogs help you to grow your sales, increase your audience and have fun!