In today’s business world, a strong online marketing strategy is essential. As most Canadian business owners are well aware, the majority of Canadian consumers browse online before making personal visits to shopping malls and other physical store locations. The ways in which your company are represented online signify some of the biggest factors in the reputation made of your brand.
So how do you ensure that your online presence is giving you a good reputation? Well, it all depends on how you spend your advertising dollars. And no matter how big or small your marketing budget may be, some of it needs to be set aside for online marketing. Thankfully, promoting your business online doesn’t have to be all that expensive. Spending your money in the right places is the key.
How do you increase search engine optimization? Also known as SEO, this refers to your ability to be found in internet searches. In other words, how likely is it that a web user who Googles information about your industry will land on your company website or social media profile? The more your website is optimized, the better your chances will be of increasing its traffic. On HundredRubys.com, trained internet marketing strategist, Angela Jacquin explains further.
“Be sure to look at your meta titles, meta descriptions, h tags, schema, microdata, twitter cards, directory listings, open graph sharing, social sharing buttons, friendly URLs, social icons, G+ authorship, keyword strategy, hierarchical navigation, page speed, page linking, and more,” she advises. If all of this sounds like it is being written in another language, don’t worry, you’re certainly not alone!
The fact that SEO can be a daunting and complicated concept helps to determine a specific area where your online marketing budget should be spent. It’s certainly wise to hire an expert in the field who knows how to regularly update your website. In addition to making navigation changes to make the website-visiting experience more pleasant, you should also ensure that you have a blog that is regularly updated.
Why is a regularly-updated blog so important? Content marketing is everything nowadays. The more content your website offers web users, the more opportunities you give your site of increasing its traffic. As well, your blog helps to provide a “voice” for your business that connects with members of its target audience in more personal ways. Blogs help to engage members of the public so that they are more endeared to your brand.
“You’ll have to accept that not all your blogs need to be works of art, but rather they are created to cover your services, position you as an expert, and chock full of keywords to help you gain ranking positions in searches so that your business can be found,” explains Jacquin, “For new businesses or those who are not ranking in the top of results, I would recommend blogging 8+ times per month, creating ALL page content that is needed to describe what you do, and share your content out on social media channels.”
Be sure to check back for our next blog this Thursday as we cover the importance of utilizing social media to help to grow your brand. Of course, it’s important to bear in mind that not all Canadian business owners have the budgets they need to pull off their online marketing ideas. This is where Synergy Merchants can help. Getting the much-needed money to market your brand online is a lot easier than you may think!
For more information on our merchant cash advance program or to speak with one of our licensed funding specialists to get a free, no obligation quote, simply call Synergy Merchants at 1-877-718-2026 or email us at firstname.lastname@example.org.