In our last blog, we highlighted a number of ways that restaurant owners could utilize…
6 Advertising Tips For Retailers Looking To Cash In On St. Patrick’s Day
This forthcoming Friday is St. Patrick’s Day! The annual celebration is a great opportunity for retailers to drive traffic to their stores and increase sales. Whether you’re selling green merchandise or promoting St. Paddy’s Day specials, there are plenty of ways to get in on the fun.
Here are six advertising tips for retailers looking to cash in on St. Patrick’s Day:
1. Spice up your storefront.
Hang up some green decorations, add some shamrocks and display some St. Patrick’s Day merchandise in your windows. This will catch the attention of passersby and entice them to come inside. Consider adding a festive banner or sign that promotes your St. Patrick’s Day specials. This can help draw in more customers and create a sense of excitement around your store.
2. Promote your St. Patrick’s Day specials.
Send out an email blast to your subscribers, post on social media and update your website to reflect your St. Patrick’s Day deals. Consider running a promotion or giveaway to generate even more excitement. For example, you could offer a discount code to customers who wear green on St. Patrick’s Day. You could also run a social media contest where customers can enter to win a St. Patrick’s Day prize pack.
3. Create a St. Patrick’s Day display.
Create a festive display inside your store. This could include a table with St. Patrick’s Day merchandise, a photo booth with St. Patrick’s Day props or even a St. Patrick’s Day-themed scavenger hunt throughout your store. Make sure to promote your display on social media and encourage customers to come in and check it out. This will create a sense of excitement and give customers a reason to visit your store.
4. Offer green refreshments.
Who doesn’t love a little treat while they’re shopping? Consider offering green refreshments to customers on St. Patrick’s Day. This could be anything from green cookies to green smoothies to green beer (if you have a liquor licence). Not only will this create a fun atmosphere in your store, it will also encourage customers to stay longer and browse your merchandise.
5. Partner with local businesses.
Why not partner with other local businesses to create a St. Patrick’s Day event or promotion? This could include a bar crawl, a St. Patrick’s Day parade or even a scavenger hunt that takes customers to different local businesses. Partnering with other businesses will help increase your exposure and create a sense of community around your store. It will also encourage customers to visit other local businesses, which can help drive foot traffic to your store.
6. Use St. Patrick’s Day hashtags.
Make sure to use St. Patrick’s Day hashtags on social media to help increase your reach. Some popular St. Patrick’s Day hashtags include #StPatricksDay, #LuckOfTheIrish and #GreenBeer. Consider running a social media campaign leading up to St. Patrick’s Day that encourages customers to share photos of themselves in their St. Patrick’s Day gear or at your store. This will help generate buzz around your business and create a sense of community among your customers.
Could you use a quick injection of cash to get your St. Patrick’s Day promotions going?
Contact Synergy Merchants for assistance. Our unique merchant cash advance program can fund your business within 24 hours! To learn more, please don’t hesitate to call us at 1-877-718-2026 or email us at info@synergymerchants.com. You can also apply online for a free, no obligation quote!