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How Retailers Can Use Daylight Saving Time To Boost Sales

This past Sunday, we all set our clocks ahead one hour. Daylight Saving Time arrived! While losing an hour of sleep may not have been fun for everyone, the occasion marked a great opportunity for retailers. How can they use Daylight Saving Time to boost sales?

Embrace the theme of “springing forward”.

The concept of “springing forward” can be a powerful theme to use in your marketing campaigns. Emphasize how customers can take advantage of the extra daylight to be more productive, enjoy outdoor activities or simply enjoy the sunshine. Use bright and cheerful colours in your marketing materials to create a positive and uplifting message.

Highlight products and services that align with Daylight Saving Time

Consider how your products and services can align with the concept of Daylight Saving Time. For example, if you sell outdoor gear, emphasize how customers can enjoy longer daylight hours to explore the great outdoors. If you sell home decor, promote products that can brighten up customers’ homes with natural light. Think creatively about how your offerings can appeal to customers during this time.

Go hashtag crazy on social media.

Social media is a powerful tool for retailers to engage with customers around Daylight Saving Time. Use hashtags like #SpringForward and #DaylightSavingTime to join the conversation and promote your products and services. Create content that resonates with customers, such as tips for maximizing daylight hours or creative ways to adjust to the time change. Consider running a social media contest or offering a discount code to incentivize customers to engage with your brand. Be sure to use such hashtags as #discountcode, #tips and #contest to engage followers.

Work with nearby businesses.

Consider partnering with other local businesses to create a Daylight Saving Time-themed event or promotion. For example, a restaurant might offer a special brunch menu to celebrate the time change. A gym might offer a sunrise yoga class to take advantage of the extra daylight. By collaborating with other businesses in your community, you can create a memorable experience for customers and generate buzz around your brand.

Be fun and engaging.

Don’t be afraid to inject some humour and personality into your Daylight Saving Time marketing campaigns. Consider creating a funny video or meme that captures the essence of the time change. Host a social media poll asking customers how they plan to spend their extra hour of daylight. Create a sense of excitement and anticipation around the time change to make your campaigns more engaging and memorable.

Utilize email marketing.

Email marketing can be a powerful tool for retailers to promote sales and discounts around Daylight Saving Time. Consider sending a targeted email campaign to customers highlighting products and services that align with the theme of “springing forward.” Use compelling subject lines and graphics to grab customers’ attention and drive clicks to your website. Consider offering a limited-time discount or free shipping to incentivize customers to make a purchase.

Could you use some funding to help you push your Daylight Saving Time promotions?

To learn all about how Synergy Merchants’ unique merchant cash advance program can help you, please don’t hesitate to call us at 1-877-718-2026 or email us at You can also apply online for a free, no obligation quote!

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