What do you own that you would be willing to put on the line in…
As we pointed out in our last blog, Canada Day is fast approaching. The long weekend is a special one in our country, of course. It not only celebrates our nation’s birthday, but also offers Canadians a wonderful way to start the summer. The long weekend is generally filled with celebrations spanning from family picnics to fireworks displays. Canada Day also offers retailers great opportunities to cash in big!
What can you do to entice customers to visit your store before the big holiday? Here are five red and white savings clothing retailers can offer ahead of Canada Day:
1. Show off the red and white.
Embrace the iconic colours of Canada by curating a special collection of red and white apparel. Feature stylish and trendy clothing items, such as graphic tees, dresses or accessories that incorporate our national colours. Create eye-catching displays in your store and use patriotic imagery in your marketing materials to capture attention.
As well, consider offering discounts or incentives for customers who purchase items from this exclusive collection. By aligning your merchandise with Canada’s national colours, yo’ll tap into the patriotic fervour and entice customers to make purchases.
2. Host a Canada Day fashion show.
Bring the celebration to life by organizing a Canada Day fashion show. Promote it by collaborating with local designers or influencers. Showcase your latest collections, emphasizing patriotic outfits. Invite customers, media outlets and fashion enthusiasts to attend the event. You can also livestream the show on social media to engage a wider audience.
Create excitement by offering exclusive discounts or giveaways during the event. A Canada Day fashion show will not only attract customers but also position your store as a trendsetter in the local fashion scene.
3. Launch Canada Day-themed contests and giveaways on social media.
Encourage your friends and followers to participate by sharing their most creative patriotic outfits, using a dedicated hashtag. Award prizes to the most impressive entries, such as store gift cards or special discounts. This strategy generates user-generated content, increases brand visibility and engages your audience in a fun and interactive way.
Don’t forget to encourage participants to tag their friends. This will amplify the reach of your promotions and attracting new potential customers.
4. Collaborate with Canadian influencers.
Partner with influential Canadian bloggers, YouTubers or Instagrammers who align with your brand values. Collaborate on Canada Day-themed content, such as lookbooks, style guides or patriotic outfit ideas. Influencers can promote your brand to their loyal followers, generating interest and driving traffic to your store.
Also, consider offering unique discount codes or affiliate programs to incentivize purchases. Working with influencers allows you to tap into their established audiences and build credibility within the Canadian fashion community.
5. Support local causes.
Connect with your community and demonstrate your commitment to Canada by supporting local causes or charities. Donate a portion of your Canada Day sales to a worthy organization, sponsor a community event or organize a clothing drive for those in need. Promote these initiatives through your marketing channels, showcasing your brand’s dedication to making a positive impact.
Customers appreciate businesses that give back. Your involvement in community initiatives will foster goodwill and strengthen customer loyalty.
How can Synergy Merchants help your retail store with its Canada Day promotions?
Our unique merchant cash advance program can quickly fund your business needs! Call us at 1-877-718-2026 or email us at email@example.com to learn all about it. You can also apply online for a free, no obligation quote!