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On behalf of the entire Synergy Merchants team, we hope all the daddies out there had a wonderful Father’s Day yesterday! With that special occasion now behind us, Canadians are looking forward to our first big holiday of the summer. Of course, that would be Canada Day! July 1st lands squarely on a Saturday this year, so the annual celebration of our nation will make for a perfect long weekend.
As a restaurant owner, you have a lot of work to do to ensure that celebrators choose your establishment to celebrate Canada Day. What can you do to lure them into your eatery? Here are five maple leaf delights restaurants can use to entice Canada Day celebrators:
1. Craft a special Canada Day menu.
Your special holiday menu should feature iconic Canadian dishes and flavours. Think about incorporating ingredients like maple syrup, smoked salmon, poutine or butter tarts into your dishes. Highlight the unique flavours and regional specialties from different provinces across the country.
It’s also a good idea to create a prix-fixe menu or offer exclusive dishes only available for a limited time. Promote your special menu through social media, your website and local listings. That way, you will generate excitement and entice customers to celebrate Canada Day at your restaurant.
2. Transform your restaurant into a patriotic oasis.
Adorn your eatery with Canada Day decorations. Display Canadian flags, red and white banners and themed centerpieces. Use tablecloths and napkins in the national colours and incorporate maple leaf motifs into your decor. Enhance the ambience with Canadian music or live performances showcasing local talent. The festive atmosphere will captivate diners, create a sense of celebration and make their dining experience truly memorable.
3. Offer special promotions for families.
Consider providing free meals or discounts for kids, organizing face painting or balloon animal artists or hosting activities like colouring contests or photo booths. Create a family-friendly environment that encourages parents to bring their little ones for delightful dining experiences. Word-of-mouth recommendations from satisfied families will help attract more customers to your restaurant.
4. Give your beverage menu a patriotic twist.
Why not feature Canadian-inspired cocktails on your drink menu? Come up with signature drinks using Canadian spirits, such as maple-infused bourbon or cranberry vodka. Experiment with unique garnishes, like maple candy sticks or edible maple leaf decorations. Offer happy hour specials or discounts on these specialty cocktails during Canada Day festivities.
The combination of creative libations and a festive atmosphere will entice customers to indulge in the flavours of Canada while raising a glass to celebrate.
5. Use social media to create buzz around your Canada Day promotions.
Encourage customers to share the stories of their dining experiences on social media. Offer incentives like discounts or free desserts for those who post pictures or write reviews using a dedicated hashtag. Share behind-the-scenes content, such as chefs preparing special dishes or staff dressing up in red and white attire.
As well, engage with your audience by asking trivia questions about Canada or running fun polls related to the holiday. By leveraging social media, you can amplify your reach, attract new customers and foster a sense of community around your restaurant.
How can Synergy Merchants help your restaurant with its Canada Day promotions?
Call us at 1-877-718-2026 or email us at email@example.com to learn about how our unique merchant cash advance program can quickly fund your business needs. You can also apply online for a free, no obligation quote!