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3 Reasons To Invest In An Online Store For Your Business

Welcome to Cyber Monday! Today is undoubtedly the craziest day of the year in the world of e-commerce. Businesses all over Canada are enjoying higher online sales today than on any other day of the year due to its special annual tradition of offering unbeatable discounts. Then again, there are some business owners who aren’t enjoying the heavy increase in sales that Cyber Monday always brings. And that’s because they don’t have online stores!

If you happen to be one of those business owners, what are you waiting for? Here are three reasons to invest in an online store for your business:

1. It “opens your doors” to customers 24/7.

With an online store, you no longer have to worry about disappointing customers after business hours. For everyone who is unable to make visits to your physical place of business, your online store is a godsend. It makes it easy for just about anyone to shop for the items of their choice at any time of day or night. Best of all, you don’t have to lift a finger to complete any sales. Your online store helps you to generate revenue even while you sleep!

“The biggest advantages of online shops are that they are open 24 hours a day year round,” writes Brian Platz on his The Web Doctor website, “Thanks to Internet off time, when your shop is generally closed, sales in some cases can be more than your regular business hours!”

2. It opens your business to a worldwide audience.

Not only will your online store do away with the limitations set by your physical store’s operating hours, but it also does away with the limitations set by geography. When you invest in an online store, you enable consumers from all across the world to support your business. Your customer base automatically expands to include individuals from all regions of the world when you sell products directly from your company website.

“There are no geographical boundaries and there are no specific hours of operation — an online business can produce revenue around the clock, even while you sleep,” says Thomas Smale on, “You have access to the entire world right at your fingertips. The luxury of being able to target specific states, regions and countries gives an upper hand to online-based businesses.”

3. It grows your reputation amongst consumers.

We’ve only got a month left in the year 2017! If you’re not yet aware that we currently live in a world where people expect to access everything online, you’re simply behind the times. The bottom line is that it pays to have both a strong online presence and an avenue to generate income over the internet. In today’s world, it’s practically a must that you meet your customers’ needs to access your business online.

“Whether you sell products or services online or not, in today’s world you have to have a corporate presence on the Internet,” insists Platz, “Otherwise, as you must have noticed that people simply don’t take your business seriously if you tell them that your company does not have a website. A nice corporate site definitely increases the image of a company especially if it has great product or service related content to go with.”

Contact Synergy Merchants today to learn more about how our unique merchant cash advance program can help you to afford your investment in an online store for your business. Call us at 1-877-718-2026 or email us at

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