Halloween is just a few days away! The day after Halloween is exciting too. The holiday shopping season will basically be here! In our last blog, we listed some important ways to prepare your retail store for the holiday shopping season. They included having gift cards readily available, responding to online customer reviews and bolstering your staff.
It’s also important to pay close attention to your online store. Online shopping is hugely popular during the holiday season. With that in mind, here are three more tips for boosting holiday sales numbers.
1. Ensure all of your online business information is correct.
The last thing you want is to miss out on sales because customers can’t find you. The majority of shoppers research businesses online before visiting them in person. Is your online business information correct? All listings should be up to date with your store’s correct address (both physical and online), phone number and hours of operation.
“You can’t benefit from online business listings if your information isn’t correct—especially given that more customers are visiting Google My Business pages than the actual brand website,” warns Claudia Gerbasi on DigitalCommerce360.com, “So, before the holiday season hits, make sure your phone number, address and hours of operation are correct online.”
2. Plug your online store.
Long before the pandemic, online shopping was an extremely popular method of buying holiday gifts. Over the past year and a half, consumers have practically come to depend on e-commerce sites for many of their wants and needs. This holiday season, you can bet that people all over Canada will take to the internet in search of gifts. Make sure your online store is up to snuff. This is arguably your most important task this holiday season.
“While you shouldn’t expect to compete with the behemoths like Amazon, you should be aware of how they are changing the retail commerce space,” advises Marisa Smith on Lendio.com, “If you’re not equipped to handle e-commerce, shipping, and everything else that comes with it, consider an alternative. Try putting some of your most popular items for sale on your website where consumers can purchase there, but pick up in-store.”
3. Make sure your website is mobile-friendly.
How do people do most of their online shopping? Surely, desktop computers are used. However, handheld devices are quite often the pathways to many a purchase. If you want to boost sales this holiday season, make sure your online shop is easy to access on smartphones and tablets.
“Mobile and voice searches are popular and prevalent, so don’t gamble with customers’ patience, as it’s ironically scarce during the stressful holiday season,” Gerbasi writes, “Optimize your site for mobile so that it loads quickly…Make sure it’s also optimized for voice search. While the number of words typed into a search are few, voice search can include many words with many details.”
Do you need some assistance with promoting your store this holiday season?
Contact Synergy Merchants for help. Our unique merchant cash advance program can fund your business within 24 hours! To learn all about it, please don’t hesitate to call us at 1-877-718-2026 or email us at firstname.lastname@example.org. You can also apply online for a free, no obligation quote!