Within the next month, temperatures all across Canada are expected to cool down. Unfortunately, the much-beloved summer season is about to come to a close. And, for some businesses, that means sales will be cooling down as well. Of course, that doesn’t have to be the case. By investing in some “cool” advertising strategies, sales can remain hot all throughout the fall season.
Here are three:
Celebrate the season with specials!
Most Canadians view the beginning of fall as a downer. Missing all of the fun in the sun, your customers will need a bit of cheering up. You can certainly accomplish that by offering some savings via both in-store and online discounts. Who doesn’t like to save money? Run some special promotions that signify the many reasons to celebrate the fall.
“If you’re running specials or promotions for the fall season, it’s important to include these in your advertising and marketing mix,” advises Jason Obenhaus on Business2Community.com, “Don’t assume that your promotion will get noticed just from the traffic already going to your site. Make sure to get the word out by updating your ads and pushing out engaging posts on social media.”
There’s no reason to wait. Go ahead and start changing up the decor at your place of business. Add dashes of orange, brown and yellow in ways that beautify your store and attract the attention of your visitors. Don’t forget to do the same for your company website. When people log on to your site, they should be greeted with fall images to go along with the savings you offer.
“A low-cost way to spread holiday cheer is to hire a graphic designer to give your media images a seasonal feel,” informs Ashley Williams of Cox Media Group, “A holiday-inspired logo or cover is affordable and reusable. Using the same images across different platforms will help establish brand consistency through your website and social media accounts, too. Continuity is especially important if you conduct transactions online.”
Celebrate the special occasions!
The fall season offers up a number of special occasions for Canadians, including Thanksgiving in early October. And it’s probably no surprise that Halloween generates a very busy shopping season. You don’t have to sell costumes or candy to get in on the fun. Utilize the holidays when you send out marketing material to your customers.
“A Halloween card might help you stand out from the crowd,” says Williams, “Or think about the whole season. Fall is also known for football, hay rides, outdoor festivals and pumpkin patches. Consider hosting your own festival or event to meet potential customers in a fun and exciting atmosphere. You can promote your event on social media to ensure a good turnout. Social campaigns are cost efficient and effective.”
No matter the advertising strategy you decide to use this fall, the team at Synergy Merchants is well aware that you’ll need some extra working capital to help you pull it off successfully. We’re proud of the fact that our unique merchant cash advance program can get you the funding you need within 24 hours! For a free, no obligation quote, please don’t hesitate to call Synergy Merchants at 1-877-718-2026 or email us at firstname.lastname@example.org.