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It has been said many times that “all publicity is good publicity”. And that’s just not true. Especially in today’s internet-obsessed world, there are tons of ways for people to hear about how bad your company is. Negative online reviews can be a killer. So, please don’t assume that as long as people are talking about your brand, it’s a good thing for your business.
Many consumers complain about companies they’ve had bad customer experiences with. These days, disgruntled customers are only too eager to take to their social media accounts to detail how poorly they were treated by certain businesses. Not only do you want to make sure your customer service is impeccable, you also want to make sure you don’t mislead people in your advertisements.
Here are three advertising mistakes you’ll want to avoid:
1. Using photos that don’t appropriately represent your products.
“It doesn’t look like that in the picture” is definitely a phrase you don’t want any of your customers to utter. Even if it wasn’t your intention, misrepresenting your products in photos can give your company a very bad rap. Your best bet is investing in a professional photo shoot to ensure that all of your goods always look their best in both your online and offline marketing campaigns.
On Oberlo.com, Nicole Martins Ferreira explains the sorrowful outcome of using insufficient photos to promote her online store’s products. “Some people don’t have influencer photos on their products so instead they use a product photo with a plain white background,” she explains, “If you’ve ever done this, I feel you. And I wouldn’t be surprised if you were as disappointed as I was when I tried this.”
2. Sticking to only one advertising medium.
In 2019, many advertisers believe that going the online route is the only way to go. While not many people would argue that it’s important to have a strong online presence, the various traditional advertising methods that exist should not be discounted. H2O Media Inc. agrees that, even in today’s world, using only one advertising medium is a mistake.
“The best way to reach a wide range of potential shoppers is to use a variety of mediums,” they insist on their website, “Print is great. Digital is awesome. Outdoor offers something larger than life. But if you’re only using one medium, you’re not reaching as many eyes as you could be. Make sure your campaign includes a variety of mediums; don’t get stuck in just one.”
3. Placing no calls to action in your blog.
Content marketing is a hugely important way to grow your brand recognition. This very blog is a perfect example of that. However, you’ll notice that at the end of every one of our blogs is a call to action. Without a call to action, you’re practically asking your readers to ignore the products and services you have to offer.
“Forgetting your call to action could mean missing out on converting customers,” says Kyna Garrett on StrikeSocial.com, “A call to action is a clear statement about the next step for your customers to take…Call to actions must be quick and easy to see, helping your audience along the buying journey.”
No matter the advertising method you choose, Synergy Merchants can help you to afford the launch of your next campaign! For information about our unique merchant cash advance program, please don’t hesitate to call us at 1-877-718-2026 or email us at firstname.lastname@example.org. You can also apply online for a free, no obligation quote!