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Why Excellent Customer Service Is Your #1 Marketing Source

You could certainly spend your money on an elaborate marketing campaign comprised of television commercials, pop-up ads, radio spots and billboards. However, those fairly old school modes of advertising aren’t guaranteed to increase foot traffic at your place of business. As reported by Daryn of TimeWellScheduled, 92 percent of people trust recommendations from friends and family over any other type of advertising.

The way you treat your current customers means everything! If you continually make them happy, they’re going to tell their friends and family about it. There is no question that word of mouth promotion is the best type of advertising there is. That is why excellent customer service is your number one marketing source.

It garners customer loyalty.

When you go over and above for your customers, they will be a lot more likely to keep coming back. Repeat business is the best kind of business there is. Securing a loyal customer base is an undeniable way to make your brand a success. Do your part to get to know the people who visit your store. Learn not just their names but their likes and dislikes so that you can suggest solutions based on their preferences.

“Providing excellent customer service can help reduce churn, which is the rate at which customers stop doing business with a company,” points out Playable, “Customers are more likely to continue doing business with a company if they feel that their needs are being met and their concerns are being addressed. A company that provides prompt and effective solutions to customer issues creates a sense of trust and loyalty with their customers.”

It generates positive online reviews.

It must be reiterated that word of mouth promotion is priceless. It must also be made clear that, in today’s world, the majority of referrals are made online. By providing excellent customer service, you significantly increase the likelihood of getting positive reviews online. These reviews not only serve as testimonials for your business but also influence others who are researching your products or services.

“Evidence has proven that online reviews directly influence the shopping decisions of consumers,” writes Daryn, “For instance, one study found that having just five reviews increases the probability that a product will sell by 270% compared to products with fewer than five or no reviews.”

It helps you to outshine your competitors.

Chances are that many of your competitors offer the public something pretty close to or exactly what you offer. So what sets your brand apart? The way you treat the people who visit your place of business can make all the difference in the world. If they enjoy their visits, they will be a lot less likely to visit anywhere else. In many cases, you may even be able to get away with higher pricing. Customers are more likely to choose a business that goes above and beyond.

How can Synergy Merchants help you to please your customers? Give us a call at 1-877-718-2026 or email us at to learn about how our unique merchant cash advance program can quickly fund your business needs. You can also apply online for a free, no obligation quote!

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