Naturally, there are different advertising strategies that range in success, depending on the company they are used for. When it comes to advertising online, however, there are certain tried-and-true methods that pretty much every business should employ. At least, that is how we feel about it, here at Synergy Merchants.
Perhaps, we feel that way because we can answer the question posed by the title of today’s blog by simply saying the following: We may not know the “best” ways…but we certainly know what online advertising methods have worked for us! Allow us to share with you some of the online marketing strategies that have helped to grow our business over the past several years.
We’ve been blogging for quite some time now. For the better part of the last decade, we have been updating our company website with fresh new content several times per week. At present, we post no less than two blogs weekly. Our experience has shown us that it helps to significantly increase our rankings in search engines. However, when combined with posting links to our blog on our social media pages, our blogs have greatly expanded the reach of our business.
“Not only does building a noteworthy blog in any industry or niche help to drive traffic by peaking the interest of Google, but it also leads to creating authority,” writes R.L. Adams on Entrepreneur.com, “ If you can become an authority in your industry, you’ll garner the attention of consumers, the media and business owners alike. That, in turn, will snowball, build more authority, and eventually, enormous amounts of visibility and sales.”
In the past few months, we have excitedly released some short video clips online. They feature a variety of different advertising methods including a business man (known as “Chris”) happily dancing because of the ways in which his Synergy Merchants merchant cash advance was able to help him grow his business. People love to watch videos – it’s just that simple! As Melinda Emerson states on SucceedAsYourOwnBoss.com, videos are great advertising channels.
“There are three types of video ads that YouTube offers,” she explains, “TrueView in-stream ads, which show up across the bottom of the video, Bumper ads, which are perfect for mobile ads and TrueView discovery ads, which show up in search results, Let’s say you sell makeup. You could target your ad to appear on videos of makeup application tutorials, since your audience would be most likely to watch those types of videos.”
It should come as no surprise to you that social media is on our list of the best ways to advertise your business online. We’ve taken to Facebook and LinkedIn especially to connect with business owners from all over Canada.
“LinkedIn groups are a great way for quickly connecting with others in your industry or niche to help spread your message,” confirms Adams, “You can promote your content through LinkedIn groups as long as you don’t come across as spammy. It’s best to add value to a conversation or discussion before trying to drop your links.”
No matter the online advertising strategy you decide to use, Synergy Merchants can help you to afford it. Our unique merchant cash advance program can get you the funding you need within 24 hours! For a free, no obligation quote, please don’t hesitate to call Synergy Merchants at 1-877-718-2026 or email us at firstname.lastname@example.org.