Halloween is just one week away! It is arguably the most beloved special occasion of the fall season. For many business owners, however, this time of year is scary for a completely different reason. Holiday shoppers are already beginning to…
We’re really getting into the thick of it now! With Halloween a little over a week away and the holiday season to follow soon thereafter, we are clearly well into the fall season. Remember that it still has about two…
In just a couple of days, the Civic Holiday long weekend gets underway! As we pointed out in our last blog, the holiday actually has several different names all throughout Canada. One thing remains the same, however. The long weekend…
Here, in Ontario, this forthcoming weekend is the Civic Holiday long weekend. Did you know that only the Northwest Territories and Nunavut share this holiday with Ontarians? The provinces of British Columbia, New Brunswick and Saskatchewan will all be celebrating…
In 2024, there is a myriad of ways for small business owners to promote their brands. The key, of course, is to reach as large an audience as possible in a cost-effective way. To attract customers and increase sales, some…
Delicious eats, an inviting ambiance and excellent customer service – these are all the markings of a top-notch restaurant. If your local eatery has developed a great reputation, perhaps it’s time to take things to the next level. Expanding a…
This past Sunday, we all set our clocks ahead one hour. Daylight Saving Time arrived! While losing an hour of sleep may not have been fun for everyone, the occasion marked a great opportunity for retailers. How can they use…
This forthcoming Friday is St. Patrick's Day! The annual celebration is a great opportunity for retailers to drive traffic to their stores and increase sales. Whether you're selling green merchandise or promoting St. Paddy's Day specials, there are plenty of…
In our last blog, we listed some ways that business owners could make themselves more effective social media users. Here are three more steps to becoming a savvy marketer via social media: 1. Share videos. It’s hard to argue that…
In today’s world, a business is practically non-existent if it isn’t represented on social media. It is understandable that not every business owner is social media savvy. However, without engaging with an online audience, your business is a lot more…