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The official start of summer takes place on June 21st. Undoubtedly, Canadians are already gearing up for some summer fun. This time of year is a great one for retailers. They all have golden opportunities to attract customers and boost sales.
Are you considering new ways to infuse your marketing strategies with refreshing bursts of creativity? Wondering how you can capture the essence of the season with your new advertising campaigns? Let’s dive into some inventive ideas that will help your store to make a splash this summer!
Host an outdoor pop-up shop.
Take advantage of the beautiful weather by setting up an outdoor pop-up shop in a popular location or near your store. Create an inviting atmosphere with vibrant decorations, comfy seating and interactive displays. Offer special discounts or exclusive products at the pop-up shop to entice customers. You can even collaborate with local food vendors or musicians to enhance the experience and attract a larger crowd.
Launch a summer loyalty program.
Offer exclusive perks such as discounts on summer essentials, early access to sales or limited-edition merchandise. Encourage customers to spread the word by providing additional incentives for referrals. You could also introduce a “loyalty card” system where customers can collect stamps for every purchase. Give your loyal supporters a chance to win exciting prizes like beach vacations or summer-themed gift baskets.
Organize summer workshops or classes.
What are the interests and hobbies of your target audience? Tap into them by hosting summer workshops or classes related to your products. For instance, if you own a sports equipment store, organize free sports clinics or fitness classes. If you sell cooking supplies, offer cooking demonstrations or outdoor BBQ workshops.
By providing valuable knowledge and hands-on experiences, you’ll build a stronger connection with your customers. As well, you will position your store as a go-to resource for their summer needs.
Collaborate with influencers.
What is one of the best ways to leverage the power of social media? Partner with influencers and micro-influencers who align with your brand and have dedicated followings. Encourage them to create engaging content featuring your products in a summer context. They could include beach outings, backyard parties or vacation adventures.
Offer special promotions or giveaways through their channels to incentivize their followers to visit your store. Influencer collaborations can significantly increase brand exposure and generate buzz around your summer offerings.
Create captivating window displays.
Make your storefront stand out by designing captivating and Instagram-worthy window displays. Naturally, they should reflect the spirit of summer. Incorporate eye-catching visuals, vibrant colours and summer elements. Think beach balls, surfboards or tropical foliage.
Engage passersby by incorporating interactive elements such as photo booths or augmented reality experiences. Encourage customers to share pictures of your window displays on social media using a branded hashtag for added exposure.
Support a local charity or cause.
How can you engage with your community and demonstrate your store’s commitment to social responsibility? Connect with a local charity or cause that resonates with your customers. Organize fundraising events, donate a portion of your sales to the cause or create special products where proceeds go toward the charity.
How can Synergy Merchants help you with promoting your store this summer?
Call us at 1-877-718-2026 or email us at email@example.com to learn about how our unique merchant cash advance program can quickly fund your business needs. You can also apply online for a free, no obligation quote!