Small business owners are part of a unique club. It’s one that includes entrepreneurs who don’t necessarily have big budgets that can be devoted towards business growth strategies. Of course, that doesn’t mean that business growth is impossible. As we pointed out in our last blog, there are a number of sound investments that small business owners can make in order to boost their sales.
And taking advantage of Synergy Merchants’ merchant cash advance program can certainly help them to afford those investments! We’ll get back to that later. Obviously, there are a few other strategies that small business owners should consider to maximize the potential of growing their businesses. And among those strategies are several that involve the good old internet.
How impactful is blogging in the world of business growth?
Well, we wouldn’t be posting two blogs a week ourselves if we didn’t see the value in it. The more content we add to our site, the greater the opportunities our website will have in being found in search engines. With all of the freshly-added, keyword-heavy, relevant content found on our website, we’ve been able to enjoy a steady increase of visitors over the past several years.
Naturally, the more visitors we get to our site, the better our chances are of converting them into actual clients. The same rule applies to you. It’s important, however, to ensure that your website’s content is valuable. On SmallBizTrends.com, Andrew Gazdecki highlights the importance of strong blog writing.
“Now, audiences are starting to take notice that there is a difference between valuable blog content and not so important writing,” he informs, “If your content isn’t informative and exciting to read, people aren’t going to stick around. 2017 is poised to be the year that brands invest in bringing their digital writing to the next level, which may mean hiring an ‘industry expert’ to create higher calibre blogs.”
How important is social media for businesses to grow?
You shouldn’t be surprised to know that the use of Facebook, Twitter, LinkedIn and Instagram are all heavily favoured ways of spreading the news in today’s world. We can’t think of a single reason why small businesses owners wouldn’t establish accounts on each of them. It’s free to do. And it’s bound to connect you to a wide range of consumers.
“Social media platforms are a significant contributor to big data because there are a lot of engagements on these services,” writes Gazdecki, “Customers are practically handing you a road map to running your business more efficiently and providing a better customer experience. Thus, you should be actively listening and collecting social media based data.”
We would recommend getting a social media expert to do your social media marketing for you. In fact, many bloggers provide social media content and posting as part of their services. The costs to you will be minimal – but the benefits will be priceless! And, as you know, Synergy Merchants is here to provide you with the extra working capital you may need to implement your new online strategies for business growth.
For more information about our merchant cash advance program or to speak with one of our licensed funding specialists to get a free, no obligation quote, simply call Synergy Merchants at 1-877-718-2026 or email us at firstname.lastname@example.org.