Why It’s Smart To Begin Preparing For The Holidays Now

Welcome to the fall season! As of this past Friday, autumn officially took over. And while it may not feel that way in the City of Toronto, where Synergy Merchants is headquartered, it’s pretty clear that chillier temperatures are on their way.

This time of year also makes something else pretty clear. With the start of October just under a week away, the fourth quarter is about to begin. For business owners all across Canada, that means that it’s time to start thinking about how to end the year strongly. In other words, the time to start preparing for the holidays is now!

Yes, we know the summer only just ended (and hasn’t really ended yet, here in Toronto), but the holiday shopping season is one that isn’t all that far away. It means that, quite soon, Canadians will packing the malls looking for gifts for their loved ones. And what that means for your business is that an investment should be made in order to take full advantage of the increased sales that are commonplace during the year’s fourth quarter.

How can business owners take advantage of the impending holiday shopping rush?

Advertising and buying inventory are probably the two most obvious choices. Advertising, of course, helps to communicate to the general public that your place of business has great items to offer at excellent prices. When you invest money into advertising, you make a strong statement to your target audience.

That statement is one that declares that your brand should be selected over its competitors for all of one’s holiday shopping needs. It’s important to remember that your customers have options. When you put money into advertising your brand’s holiday specials, it attracts their attention. Naturally, you want attention during the holiday shopping season. A lazy approach to advertising your brand during the holidays only encourages shoppers to look elsewhere for products that you have to sell.

Why is it so important to stock up on inventory for the holiday season?

Probably a silly question, isn’t it? Of course, you’ll want to make sure that your shelves are fully stocked with the items that your customer base is looking for. During the holiday season, customers are a lot less likely to wait for you to re-order a product that is out of stock. Whatever it is they want, they want it right away. At any other time of year, people are more likely to not mind waiting a few days or even weeks for the products they want to be shipped to your store. The upcoming holiday season, however, is when waiting is generally out of the question.

How will you be able to afford the advertising campaign and buying of new inventory?

The unique merchant cash advance program offered by Synergy Merchants has helped many a Canadian business owner enjoy his/her holiday season. We have the ability to get you the money you need to advertise and/or buy new inventory within 24 hours! Unlike with a bank loan application, our merchant cash advance program doesn’t require credit checks, collateral or detailed business plans. Instead, we simply need to review a few months of your credit card and debit card sales.

For more information about our merchant cash advance program or to speak with one of our licensed funding specialists to get a free, no obligation quote, simply call Synergy Merchants at 1-877-718-2026 or email us at info@synergymerchants.com.