How Important Is It To Advertise Your Brand Locally?

Allow us to answer the question posed by the title of today’s blog by stating the following: VERY! No matter what type of business you run, it should go without saying that making it a popular entity within the community it is located is incredibly important. After all, who are the people that are most likely to support your business? Naturally, it’s the ones who live closest to it.

What are the best ways to reach out to locals? Consider throwing a special event. There’s still plenty of time left in the summer to get one going. Choose a weekend to host a picnic or barbeque in a nearby park and invite locals to enjoy some free food. You don’t even need to have any of your products on display. Just make sure that you have plenty of flyers, brochures or pamphlets for your visitors to take home.

After all, you’ll want your visitors to remember who threw that great summer event. Don’t forget your business cards either. Keep in mind that your summer event will give you the opportunity to meet people from your community face-to-face. It’s a wonderful way to make new friends who could turn into customers. The bottom line is that your event will help to make your brand a well liked part of your neighbourhood. That certainly can’t hurt your business.

On IntelligentHQ.com, Emad Rahim offers some advice about how to spread the word about your business to locals. “Contact the Small Business Administration to learn more about opportunities in your residence area or the municipality where you conduct business,” he advises, “Barnstorm the offices of the local chamber of commerce, Department of Business Services, and the local mayor or council. Make your business known to officials, so they in turn can back you up at the right moment.”

How do you make good impressions on the people you meet? Remember that if you decide to throw a special summer event, you’re not going to have time to have long conversations with everyone who attends. This is why it’s important to create a concise pitch to explain who you are and what your business is all about. That way you’ll be ready to impress one the residents of your community no matter where and when you meet them.

Rahim provides a great tip for how to create your elevator pitch. “Have an elevator pitch ready, a 30-second or 1-minute speech you memorize and that recaps the most important thing your company offers,” he recommends, “To craft a good pitch, ask yourself this simple question: What would you ask, say, Bill Gates (or another prominent, rich personality) if you were with him in an elevator and he accepted to listen to your pitch?”

How else can you establish yourself as a pillar of your community? Get involved with community events. Naturally, you won’t be the only one to host one. Sponsor events to make sure your company logo is visible everywhere people go this summer. But, more importantly, do your best to attend and participate in what is going on. According to Wix.com, getting involved with community projects is “wonderful for your personal growth and for your business reputation.”

At Synergy Merchants, we know how important it is for small business owners to advertise to the members of their local communities. And we love helping them to launch their marketing campaigns with the assistance of our merchant cash advance program. For more information about it or to speak with one of our licensed funding specialists to get a free, no obligation quote, simply call Synergy Merchants at 1-877-718-2026 or email us at info@synergymerchants.com.