It’s a scary and spooky time of year! For kids especially, the Halloween season is one filled with thrills and delights. However, that’s no reason business owners can’t get in on all the fun. For retailers and other store owners all across Canada, Halloween offers up a special opportunity to market their businesses in unique ways.
What can you do to scare up more sales just ahead of Halloween?
Launch a new email marketing campaign.
With COVID-19 still a major issue, it’s likely that many kids won’t be trick or treating this year. Instead, home-based Halloween celebrations will take place. As a business owner, you’ve undoubtedly had to cater your business practices to the concerns surrounding the pandemic. The same thing goes for your advertising strategies. The need to promote your business online has never been more important. Utilize your email list to inform all of your subscribers of your Halloween-based sales, discounts and special events.
“Halloween is as good an excuse as any to email your customers and prospects,” insists Nici Pillemer of California’s Become, “Design a spooky, eye-catching email, create a promotion and communicate via email. Consumers are generally on the look-out for good deals around Halloween time so take advantage.”
Devise Halloween-based specials to promote via social media.
It should be a no-brainer to also utilize your Facebook, Twitter and Instagram accounts to market your business. But, with Halloween on the way, it’s important to modify your advertising approach by incorporating some “spooky” and “scary” imagery, terminology and ideas. For example, “art, crafts, and stationery supply stores can share mini-tutorials on how to make Halloween decorations,” suggests Izaak Crook on AppInstitute.com.
“For hardware or camping supplies stores, put together posts that highlight the products you sell that could be used to defend oneself against zombies, vampires, and witches,” he adds, “Depending on your market, you can either be very edgy, or slightly humorous…Grocers can share recipes for making Halloween treats – using ingredients they sell, naturally.”
Hold a Halloween contest.
This is always a fun idea! It’s so easy to launch too. Utilize your social media profiles as well as your in-store marketing materials to promote a Halloween contest. It can be as easy as a “Best Halloween Costume” challenge that requests photos of your store’s supporters. Choose your favourites and offer up worthwhile prizes to the winners. This will go a long way in building a bigger online buzz for your brand. Of course, this only can lead to greater sales.
“Halloween is all about fun, suspense, and excitement,” believes Pillemer, “Get your customers excited about your business with a fun Halloween contest or giveaway. You can either have a couple of large prizes or else give out small Halloween freebies to people that visit your store. Give out candy to all kids who visit your store with their parents and you’ll become the talk of the town.”
Need some financial assistance to help get your Halloween marketing plans off the ground? Contact Synergy Merchants to learn about how our unique merchant cash advance program can help you. Call us at 1-877-718-2026 or email us at firstname.lastname@example.org. You can also apply online for a free, no obligation quote!