Earth Hour is considered the world’s largest grassroots movement for the environment. Organized by the World Wide Fund for Nature (WWF) and originating in Sydney, Australia in 2007, the event calls for people all over the world to turn off all non-essential electric lights for one hour on a specific day of the year.
This year, Earth Hour takes place between 8:30 and 9:30 p.m. local time on Saturday, March 24th.
As is the tradition, you are encouraged to shut off all of the lights and electrical devices in your home in order to preserve as much energy as possible. But what if your business is operating during those hours? You can’t exactly serve your customers with the lights off, can you? If you’re unable to participate in Earth Hour in the traditional sense, it would definitely be advantageous to communicate to your customers that you are a “green” company in other ways.
There are numerous ways to preserve energy, use (and not use) certain products and reduce waste in order to better the environment. Doing so says a great deal about your company’s position on making the world a healthier and cleaner place. Don’t underestimate the impact this can have on your customers. There is a growing number of consumers who wish to only deal with “green” companies.
What does it mean to be a “green” business?
As Ecolonomics.org insists, it’s important to define what the word “green” means to your company, since it means different things to different people. “Your company could be using off-the-grid, renewable power sources, your employees could be carpooling, and you could be using LED light bulbs,” informs the website, “Overall, your company is using sustainable methods and strategies to reduce their carbon footprint in order to conserve energy and reduce their negative impact on the globe.”
What are the best ways to promote that your business is “green”?
Arguably, there is no better way than to use a “green” advertising resource. In other words, avoid printing up flyers or investing in print marketing. The less physical materials you use, the more you’re proving you’re looking out for the greater good of the environment. Secondly, it’s important to utilize a marketing strategy that will generate a lot of natural buzz. And according to Kiwano Marketing Founder, Sofia Ribeiro on The Green Economy Post, investing in public relations and social media marketing is the most effective way to inspire word-of-mouth promotion.
“What media empowers word-of-mouth and better generates buzz around a product?” she asks, “Social media. Social media is the ultimate buzz-generator when used accordingly. Social media platforms promote dialogue; most often than not, customers are already talking about your brand…What better way to communicate your green business practices? By using social media and traditional public relations practices, you’re starting a conversation about your sustainable efforts.”
Let’s work together on promoting your company as “green”!
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