2022 is a year predicted to be a pretty big one for most businesses. This is mainly because we’ve all had a couple of years of experience trudging through this pandemic. The ongoing restrictions and limitations have helped us come up with new and inventive ways to market our companies. There were certainly some tough times to endure over the course of 2020 and 2021. So what have we learned? Let’s discuss some ways to market your business for success in 2022!
Make hybrid shopping experiences available.
Although online shopping was popular long before the start of the pandemic, the past two years have seen a major boost in e-commerce sales. Wanting to maintain their health and safety, countless consumers took to the internet to fulfill their shopping needs. This is something that will continue in 2022. However, it’s important for retailers to offer hybrid style shopping experiences as restrictions lift. Be sure to make available online what you have available in-store to give customers shopping options to choose from.
“For many years, retailers have been gaining a more sophisticated understanding of the customer buying journey, and how it crosses from online to offline, sometimes several times, before a purchase is made,” says Catherine Erdly on Forbes.com, “This has underlined the need for truly hybrid retail, being adopted by large and small retailers alike.”
Personalize the customer experience.
Giving each of your customers a personalized experience is a great way to keep them coming back for more. Try to get to know the people who visit your store. Greeting them by name in the future will go a long way in securing their loyalty. Online, there is an even easier way to go about making connections. MarketingEvolution.com urges retailers to use information about a customer’s likes, needs and values to provide the most relevant experiences to customers.
“So, if a customer visits your online storefront, they should view personalized recommendations based on their recent search and past purchases, both online and offline,” says the site, “It’s critical that marketers consider how these efforts will be measured, as attribution models like media mix modeling and multi-touch attribution cannot effectively provide the granular, cross-channel insights needed to make informed decisions for future media planning.”
Highlight your personal values.
What do you care about? You may be surprised to know how important your values are to your customers. Do they care about the same things as you? Are you environmentally conscious? Are you adamant about securing equal rights for all? According to MarketingEvolution.com, about 71% of consumers prefer to purchase from brands that they feel align with their personal values.
“Growing concerns around data privacy and recent political unrest means that people expect transparency from today’s brands – and now more than ever, they expect to see companies ‘walking-the-walk’,” the site reports, “Otherwise, they run the risk of incurring reputational damage that can have long-lasting effects on brand equity and perception, even among loyal customers.”
Could you use some help with marketing your business?
Contact Synergy Merchants for assistance. Our unique merchant cash advance program can fund your business within 24 hours! To learn more, please don’t hesitate to call us at 1-877-718-2026 or email us at firstname.lastname@example.org. You can also apply online for a free, no obligation quote!