How To Fulfill Your Company’s Holiday Wish List

It’s officially the middle of November. It’s safe to say that the holiday shopping season is in full swing. All across Canada (and the rest of the world, for that matter), there are little children who are currently in the midst of composing their wish lists to mail off to Santa Claus. The truth is, however, you’re never too old to write a wish list.

As a business owner, you surely have many wishes of your own. And what better time, than the holiday season, to work towards making those wishes come true? You more than likely have many wishes on your list that have to do with making your business more successful. In today’s blog, we’d like to offer you some ways to help make those wishes come true.

We wish to achieve our highest holiday sales numbers ever.

Which business owner wouldn’t have this wish? To make this wish come true, it will be important to have enough supply to meet your demand. Too many retailers make the mistake of not stocking up on enough inventory before the holiday rush. All that is needed is just one customer to read an “out of stock” sign for that customer and many others to leave a store and never return.

“As you’re stocking up on inventory, double-down on those popular items so you can maximize sales,” encourages SquareUp.com, “And you haven’t already, turn on inventory alerts, which will notify you in real-time when a certain item is running low so you can quickly order more.”

We wish to attract more holiday shoppers than ever before.

Wouldn’t it be great to outdo your sales numbers from previous holiday seasons? To make this wish come true, you’ll need to launch an effective advertising campaign. In our last blog, we listed three top holiday advertising techniques that included ideas such as taking the stress out of shopping for your customers, creating senses of urgency so that customers make purchases early and partnering up with charities to place your brand in a very favourable light.

“Email marketing is a great way to engage your customers—and rake in more sales,” adds SquareUp.com, “To cut through the late November and December noise, try getting jump on things with pre-Thanksgiving sales and offers. Also think about sending targeted messages, like special deals for your loyal customers, or a two-for-one offer for people you haven’t seen in a while.”

We wish to increase our customer base well into the new year.

A truly successful holiday campaign is one that doesn’t just attract holiday shoppers, but one that attracts new loyal customers. To make this wish come true, be sure to place heavy emphasis on providing excellent customer service. There’s nothing like repeat business. And there’s nothing quite like enjoyable customer experiences to keep customers coming back.

On WeAreJH.com, Phoebe Haig encourages business owners to get personal with their customers. “Close to fifty percent of consumers are more likely to spend money after a personalized experience,” she informs, “Nearly ¾ become frustrated when the content that they see is not relevant to them. As time goes on, getting information on your customers allows you to make the relationship with them more intimate and powerful.”

At Synergy Merchants, we have many years of experience helping Canadian merchants fulfill their holiday wish lists. For more information about how our unique merchant cash advance program can help you to afford your holiday marketing campaigns, please don’t hesitate to call us at 1-877-718-2026 or email us at info@synergymerchants.com.