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3 Top Holiday Advertising Techniques

We’re almost midway through November and all throughout Canada, holiday shopping is already reaching a fever pitch. If your place of business hasn’t already decked its proverbial halls, it stands the chance of missing out on some major opportunities throughout the busiest shopping season of the entire year.

It’s important that you effectively advertise your holiday sales, promotions and events. Remember that you have competition! Luring members of your target audience towards your brand and away from its competitors is a major part of what will breed success for your company this holiday season.

Here are three top holiday advertising techniques:

1. Launch a “take the stress away” campaign.

Holiday shopping can be an exciting venture. But, for many shoppers, it can also be incredibly stressful. If you launch a campaign that advertises your company’s willingness to make life easy for shoppers, it is likely to attract many consumers. The act of making the holidays less stressful can be a huge selling point for your brand.

“Build campaigns around how you can give people time back to spend with their loved ones, save them money or make their lives easier,” encourages Nadja Blagojevic of Axiom on, “Put yourself in your customer’s shoes: Think about their holiday stressors and think creatively about how you can help them navigate the busy season effectively.”

2. Create senses of urgency.

Have you ever come across the phrases “only one left in stock”, “sale ends soon” or “very few remaining” while doing your shopping online? These terms are purposely left for online shoppers to invoke senses of urgency. Just because there are six weeks between today and Christmas, don’t assume that your customers will buy from you between now and then. Encourage them to buy right away!

“Some retailers include countdown timers on their seasonal landing pages that tell customers exactly how much time they have left to take advantage of a time-sensitive offer,” explains Dan Shewan on, “Others include banners promoting specific offers, such as free shipping and discounts, on their landing pages. This technique is especially powerful when combined with enticing ad copy.”

3. Partner up with a charity.

During each holiday season, there are several charitable organizations that campaign for people to support the less fortunate. There’s no question that these are great causes. It’s an excellent idea for your company to partner up with a nonprofit organization in order to both help those that are less fortunate and boost the image of your brand. Your charitable actions won’t go unnoticed.

“Add dimension to your brand and reach new audiences by partnering with unexpected companies during the holidays,” recommends Jennifer Wong of TUNE on, “Instead of spending dollars on advertising, invest that marketing spend in a charitable partnership. Find a nonprofit that shares the same values as your company and partner on a ‘giving’ promotion to promote the cause to both of your audiences. “

At Synergy Merchants, we have over a decade of experience helping Canadian merchants launch their holiday advertising campaigns. For more information about how our unique merchant cash advance program can help you to afford your holiday marketing campaign, please don’t hesitate to call us at 1-877-718-2026 or email us at

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