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How To Enjoy A Sales Boost Before The Civic Holiday

This coming weekend, most Canadians will be enjoying the Civic Holiday. Although the forthcoming long weekend is also known as Simcoe Holiday throughout Ontario, the first weekend in August actually has various names that are dependent on where in Canada it is being celebrated.

No matter where you are located in the country (except Nova Scotia and Manitoba where it is not recognized, for some reason), it’s wise to utilize the forthcoming holiday to boost sales in your store. How can you do that?

Put out some immediate phone calls.

Because you have less than a week before the holiday weekend is here, immediacy is of the utmost importance. It’s wise to contact your current customers via phone or email to let them know you have some special sales taking place in celebration of the forthcoming holiday. On his website, sales expert, Brian Tracy suggests that business owners try the “100 Calls Method” to boost sales in their stores.

“This is a method I developed when I first began selling to overcome fears of being rejected,” he explains, “Reach out to 100 customers as fast as you can. You don’t really care about your sales results, only the number of people you contact. You will become fearless when selling your product.”

Bundle and upsell.

As part of your holiday sales initiative, bundle some of your less popular products with some of your higher sellers. By packaging your goods, you’ll be able to move inventory that may otherwise sit on the shelves. At the same time, you’ll be offering savings to your customers – and helping people to save money is always a great method of providing customer satisfaction. On, Craig Simpson highly encourages retailers to upsell both offline and online.

“Do you offer upsells?” he asks, “Do you have a plan in place with items close by that you can quickly present as someone is pulling out their wallet? This isn’t just for the brick and mortar businesses, this is also for the online business too. You need to have something readily available that you can attempt to upsell each customer as they make a purchase.”

Ask your customers for feedback.

There’s no better way to learn how to boost sales for the long haul than to directly ask your customers for feedback. Be sure to pay attention to the constructive criticism given you and implement changes based on it. As Simpson highlights, a growth in sales doesn’t come automatically. You have to work for it.

“Are you asking your customers how you can better serve them?” he questions, “Are you asking them what else they need? Are you “standing at the door” asking them to come in and telling them you’d like to help them? If not, you are losing sales! You can’t just cross your fingers and hope customers come to you.”

At Synergy Merchants, we have been dedicated to helping Canadian business owners boost their sales for over a decade. We also know the importance of immediacy. This is why our unique merchant cash advance program is designed to fund businesses within 24 hours of their applications!

For more information, please don’t hesitate to give us a call at 1-877-718-2026 or email us at

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